Associate Field Medical Marketing Director

Role Description

A field-based key member of the Medical Marketing team who is aligned to a specific specialty or function within the broader Marketing team. Acts as the primary Marketing point of contact for field intelligence through gathering valuable insights from Key Opinion Leaders (KOLs) and important customers to help shape and inform marketing strategies.

Your Contributions

• Brand Strategy
  • Partners actively in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives.
  • Partners with Marketing leadership to transform field insights and real-world feedback into data-driven program enhancements, optimizing campaign effectiveness and strategic investments to maximize market impact.
  • Manages Advisory Board execution end-to-end, including leading participant recruitment to match Needs Assessments, facilitating sessions, and compiling and reporting key insights.
  • Ensures peer-to-peer/patient ambassador program success within assigned audience, specialty, and sales regions, including identifying and selecting and/or approving appropriate speakers, ensuring speaker readiness and providing coaching, coordinating events with agency partners, tracking and reporting program insights, and implementing feedback-based improvements.
  • Conducts field-based market research to generate insights that inform and/or validate brand strategy.
• Marketing Initiatives, Campaigns, and Investments
  • Manages assigned marketing campaigns and programs, functioning as a core member of the internal Marketing team to oversee projects from concept to execution, including agency partner relationships and deliverables, as well as guiding materials through the promotional review process.
  • Acts as Marketing liaison to aligned sales teams, providing education on new and existing brand programs.
• KOL Engagement
  • Manages relationships with an assigned list of healthcare professionals (HCPs), including ongoing engagements, insight and sentiment gathering, and network development.
  • Secures KOL participation for congress events and other programs.
  • Identifies and engages with emerging KOLs for potential brand partnerships by utilizing available data sources such as QPharma, congress registration lists, and field insights.
  • Develops regional business engagement plans to drive brand differentiation.
  • Provides detailed reports on KOL engagements to Marketing and Sales leadership through established reporting methods, synthesizes insights into recommendations, conducts and/or participates in trend and sentiment analysis, and shares insights with the Commercial Analytics team for incorporation into other insight-generation activities.
  • Develops and executes regional insight gathering.
• Patient Engagement
  • Develop engagement plans to drive brand differentiation.
  • Responsible for Patient Ambassador and Influencer programs including strategic execution, operations, agency management, contracting, needs assessment and content creation and management, event execution, and additional tasks as needed.
  • Manage relationships with patients and caregivers, including ongoing engagements, insight and sentiment gathering, and network development.
  • Identifies and engages with patients and caregivers for potential brand partnerships by utilizing available data sources such as opt-in lists, congress registration lists, and advocacy partnerships and field insights.
  • Secures patient ambassador participation for events and other programs.
  • Provides detailed reports on patient and caregiver engagements to commercial leadership through established reporting methods, synthesizes insights into recommendations, conducts and/or participates in trend and sentiment analysis, and shares insights with the Commercial Analytics team for incorporation into other insight-generation activities.
  • Develops and executes insight gathering.
• Medical Marketing
  • Manages strategic Medical Marketing initiatives through all project phases, including ideation, development, approval, execution, optimization, and evolution.
  • Overall responsibility for Speaker Bureau, including speaker nomination, selection, contracting, annual speaker training, speaker utilization, and ongoing speaker coaching.
  • Owns and leads development of all content for peer-to-peer programs, product theaters, patient/caregiver programs, speaker and field training, and program promotional materials such as flyers, rep-triggered emails (RTEs), and invitations.
• Field Alignment
  • Partners with regional field teams (Sales, Medical, and Market Access) to ensure consistent implementation of brand strategy.
  • Follows and helps to evolve Field Playbook guidelines based on real-world experience and best practices, working closely with the Director to optimize processes and procedures.
• Compliance
  • Works collaboratively with Legal and Compliance to model Neurocrine values and ensure adherence to all applicable guidelines and requirements.

Qualifications

• BS/BA degree in marketing, business, health policy, scientific or related field AND 10+ years of relevant experience in pharmaceutical/biotech marketing and sales strongly preferred OR Master's degree AND 8+ years of similar experience preferred.
• Neuropsychiatry therapeutic experience and/or experience working in a long term care setting is preferred but not required.
• Strong communicator and skilled diplomat in all venues, including the ability to effectively combine scientific knowledge and communication skills (strong clinical acumen).
• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues.
• Track record of building strong cross-functional relationships with medical, legal, regulatory, advocacy, compliance, marketing, and corporate communications colleagues.
• Demonstrated capabilities in the areas of strategic thinking, initiative, problem solving, and creativity with experience effectively applying those skills to product positioning and messaging.
• Able to maintain a consistent focus in an ever-changing environment, ensuring strategic alignment for commercial success.
• Consistently demonstrates enthusiasm, confidence, and the ability to work on multiple tasks simultaneously, as well as prioritizes effectively to meet individual, team, and company goals.
• Demonstrates thought leadership through technical/business expertise, effectively solving complex problems and executing cross-functional initiatives.
• Applies in-depth knowledge of own area of expertise to solve problems.
• Leverages an understanding of departmental inter-connections to support business objectives and mentor colleagues on organizational impact.

Benefits

• Annual base salary: $173,900.00-$238,000.00.
• Annual bonus with a target of 30% of the earned base salary.
• Eligibility to participate in our equity-based long-term incentive program.
• Retirement savings plan (with company match).
• Paid vacation, holiday, and personal days.
• Paid caregiver/parental and medical leave.
• Health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.