Engagement Marketing Manager

The Engagement Marketing Manager supports the execution of Guardian's customer engagement, service marketing, and lifecycle marketing initiatives across multiple lines of business for the Individual Business. Reporting to the Head of Client Solutions Marketing Enablement and Engagement, this role is responsible for activating customer-focused marketing programs, campaigns, communications, and engagement efforts that strengthen customer relationships, improve service experiences, and drive business outcomes. This individual will partner closely with product, digital, communications, customer experience, analytics, and line-of-business teams to execute integrated marketing initiatives, develop customer communications, support journey-based marketing programs, and measure performance. The ideal candidate is a highly organized, data-driven marketer with strong executional skills, a customer-first mindset, and the ability to manage multiple initiatives simultaneously. Responsibilities You Will Execute customer engagement, service marketing, and lifecycle marketing programs aligned to enterprise marketing priorities. Support the activation of customer journey initiatives, retention programs, loyalty efforts, and service communications across channels. Partner with the Head of Engagement & Services Marketing to operationalize engagement strategies and annual marketing plans. Coordinate cross-functional marketing initiatives with Product, Sales, Digital, Operations, Communications, Compliance, and Customer Experience teams. Develop and manage customer-facing communications including email campaigns, digital content, educational resources, service materials, and promotional assets. Support audience segmentation, targeting, and personalization efforts to improve customer relevance and engagement. Leverage customer insights, VOC data, market research, and performance analytics to optimize campaign effectiveness. Manage campaign execution timelines, workback schedules, approvals, and stakeholder communications. Monitor and report on campaign performance, engagement metrics, and business outcomes; recommend optimization opportunities. Ensure all marketing activities adhere to regulatory, brand, compliance, and governance requirements. Identify process improvements that enhance marketing efficiency, scalability, and customer experience. Qualifications You Have Bachelor's degree in Marketing, Business, Communications, or related field. 5-8 years of marketing experience, preferably in financial services, insurance, wealth management, or related industries. Experience executing customer engagement, retention, loyalty, lifecycle, or service marketing programs. Strong project management skills with the ability to manage multiple priorities and stakeholders. Working knowledge of marketing automation, CRM, email marketing, digital channels, and analytics platforms. Data-driven mindset with experience analyzing results and recommending optimizations. Strong communication and collaboration skills across cross-functional teams. Customer-centric orientation with a passion for improving customer experiences. Work Locations This is a hybrid role with 3 days a week in office out of Hudson Yards New York, Bethlehem PA or Pittsfield, MA Salary Range Salary Range: $103,450.00 - $169,960.00 The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation. Our Promise Our Promise At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards. Inspire Well-Being As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits. Equal Employment Opportunity Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law. Accommodations Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on click.appcast.io. Please note: this resource is for accommodation requests only. For all other inquires related to your application and careers at Guardian, refer to the Guardian Careers site. Visa Sponsorship Guardian Life is not currently or in the foreseeable future sponsoring employment-based visas (e.g., such as an H-1B). In order to be a successful applicant, you must be legally authorized to work in the United States, without the need for employer sponsorship/support now or at any time in the future. Notice Regarding Guardian’s Use of Artificial Intelligence in Recruitment As part of Guardian’s job application process, Guardian may use artificial intelligence tools (“AI Tools") to automate the sorting and filtering of information provided by applicants as part of its preliminary screening. This preliminary screening may be used to help identify applicant materials and resumes relative to their indication that the applicant meets the requirements for the specific job for which they are applying, as specified in the listing posted on Guardian’s jobs website (Careers at Guardian at At Guardian, we do not use AI Tools to substantially assist or replace human judgment or discretionary decision making in our hiring process. All hiring decisions will be made by Guardian colleagues. Please be aware that if you apply for a specific position with Guardian, you will have the choice of opting out of Guardian’s use of AI Tools during the job application process. If you would like to request an alternative process that does not utilize AI Tools or would like to request a reasonable accommodation, within ten business days of your position application, you must email your request to View email address on click.appcast.io, making sure to provide your name and job requisition identification number. Guardian will retain your applicant materials, resume and all information therefrom in accordance with Guardian’s document retention policy, a copy of which you may request via View email address on click.appcast.io. Additionally, at applicable times, Guardian will make public the most recent bias audit results for such AI tools, which may be found here. Current Guardian Colleagues: Visa Sponsorship: Guardian Life is not currently or in the foreseeable future sponsoring employment-based visas (e.g., such as an H-1B). In order to be a successful applicant, you must be legally authorized to work in the United States, without the need for employer sponsorship/support now or at any time in the future. Every day, Guardian helps our 29 million customers realize their dreams through a range of insurance and financial products and services. Our Purpose, to inspire well-being, guides our dedication to the colleagues, consumers, and communities we serve. We know that people count, and we go above and beyond to prepare them for the life they want to live, focusing on their overall well-being — mind, body, and wallet. As one of the largest mutual insurance companies, we put our customers first. Behind every bright future is a GuardianTM. Learn more about Guardian at guardianlife.com. #J-18808-Ljbffr The Guardian Life Insurance Company of America