Analyst, GTM Sales Intelligence

Role Description

As a GTM Sales Intelligence Analyst, you will partner closely with Sales leadership, Sales Operations, and Revenue Operations to help Apollo make better go-to-market decisions. You will own core sales reporting and forecasting, develop analytics that improve pipeline visibility, and build the dashboards and metrics that Sales leaders use to manage the business.

This role sits within the GTM Analytics team and is focused on turning CRM and pipeline data into actionable insights. You will work across Sales, RevOps, Finance, and Data Engineering to improve forecast accuracy, surface growth opportunities and risks, and ensure stakeholders can trust the data behind their decisions.

This is a strong fit for an analyst who enjoys solving business problems with data, building scalable reporting systems, and partnering directly with senior stakeholders.

What You'll Do

• Build and maintain pipeline reporting that gives Sales leadership visibility into deal health, stage progression, and conversion trends.
• Identify patterns in pipeline performance and proactively surface risks, opportunities, and coaching insights that improve forecast quality and sales execution.
• Partner with Sales leadership and RevOps to develop scalable forecasting models that blend CRM data with historical patterns and business signals.
• Establish a regular cadence of forecast reporting that earns trust through accuracy and consistency.
• Own the Sales dashboard ecosystem, from AE activity tracking to executive business reviews.
• Ensure reporting is accurate, accessible, and evolves alongside the needs of the organization.
• Capture analytics and metrics requests from Sales stakeholders, triage and prioritize them, and translate business questions into structured reporting requirements.
• Identify gaps or inconsistencies in CRM data that affect reporting fidelity, surface them to the right owners, and partner on remediation.
• Build systems that make data hygiene invisible and convenient for reps and ops.
• Improve data quality at the source.

Qualifications

• 3+ years of experience in an analytics, Sales Operations, or Revenue Operations role, with hands-on experience building reports and dashboards in a B2B SaaS environment.
• Proficiency in Salesforce—comfortable navigating Opportunity objects, pipeline data, and activity reporting.
• Strong SQL skills and experience working with BI tools (e.g., Looker, Tableau, or similar).
• A translator's instincts for converting vague business questions into clean, scoped analytics requests.
• Experience with forecasting methodologies or a genuine interest in building forecasting capability from the ground up.
• A builder's bias toward process improvement.
• Comfortable operating across functions—working effectively with Sales, RevOps, Data Engineering, and Finance.
• This role is ideal for an analyst or technical ops professional looking to deepen their exposure to analytics, intelligence, and data infrastructure.

AI Fluency & Tooling

• Using LLMs as an active part of your analytics workflow.
• Structuring and exposing data for AI interpretation.
• Accelerating output with AI-assisted development.
• Staying current as the tooling evolves.
• Navigating AI’s limitations and pitfalls.

Requirements

• The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable.
• For sales roles, the range provided is the role’s On Target Earnings ("OTE") range.
• This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process.

Benefits

• Equity; company bonus or sales commissions/bonuses.
• 401(k) plan; at least 10 paid holidays per year.
• Flex PTO and parental leave.
• Employee assistance program and wellbeing benefits.
• Global travel coverage.
• Life/AD&D/STD/LTD insurance.
• FSA/HSA and medical, dental, and vision benefits.

Company Description

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion.

Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide.