Director, Media

Media Director

At PGA TOUR Superstore, we're always looking for enthusiastic, self-motivated, flexible individuals who will share a passion for helping transform our business. As one of the fastest growing specialty retailers, we're dedicated to hiring selfless team players from different backgrounds to influence the growth of our organization. Part of the Arthur M. Blank Family of Businesses, PGA TOUR Superstore continuously strives to create a family culture for our Associates driven by our vision to inspire people through golf and tennis.

Position Summary

We're seeking a high-caliber Media Director to lead media strategy, planning, and buying for our leading golf specialty retail brand. This role requires a leader who can command a room of senior stakeholders and inspire a high-performing team. You will sit at the intersection of traditional media excellence and retail media innovation, requiring a strategic thinker who can drive measurable business results while building our retail media capabilities from the ground up.

Duties and Responsibilities

Media Planning & Buying:

• Develop and execute comprehensive media strategies across paid, owned, and earned channels to drive store traffic and online sales.
• Lead all media planning and buying activities, including negotiation with media partners and agencies.
• Manage media budgets efficiently while maximizing ROI and incremental sales impact.
• Analyze campaign performance and leverage insights to continuously optimize media investments.
• Stay current on media trends, emerging platforms, and golf/retail industry dynamics.

Retail Media Implementation:

• Implement a retail media strategy that creates incremental revenue opportunities
• Identify and establish partnerships with relevant retail media networks and platforms.
• Develop frameworks for measuring retail media effectiveness and its impact on overall business objectives for our organization and our partners.
• Build internal capabilities and education around retail media best practices.
• Ensure retail media initiatives complement and enhance existing media strategies.

Executive Leadership & Team Management:

• Directly lead and mentor a team of media professionals, fostering a culture of high performance, accountability, and continuous professional development.
• Serve as the primary voice of media to the C-Suite, delivering compelling presentations that translate complex data into clear, actionable business narratives.
• Partners with merchandising, e-commerce, and store operations teams to align media efforts with business priorities.
• Collaborate with creative teams to ensure messaging resonates with our target audience.
• Manage high-level relationships with external agencies and media vendors, ensuring they deliver as an extension of our internal team.

Qualifications and Skills Required

Required Qualifications:

• 12+ years of media planning and buying experience, with significant time in a client-side or in-house role.
• Proven experience in a people-leadership role, with a track record of hiring, developing, and retaining top-tier talent.
• Deep expertise across digital and traditional media channels.
• Strong analytical skills with experience using media measurement and attribution tools.
• Proven track record of developing data-driven media strategies that deliver business results.
• Experience managing substantial media budgets.
• Excellent negotiation skills and vendor management experience.
• Understanding of attribution modeling, incrementally testing, rapid test and learn optimization.

Preferred Qualifications:

• Demonstrated success driving incremental sales in a retail environment.
• Knowledge of retail media networks and their applications.
• Experience in specialty retail, sporting goods, or lifestyle brands.
• Exceptional executive presence; the ability to influence senior leadership and act as a trusted advisor to the executive team.
• Mastery of communication, with the ability to create and deliver high-impact presentations for diverse audiences.
• Strategic mindset balanced with hands-on execution capabilities.
• Entrepreneurial approach to building new capabilities (retail media).
• Strong business acumen with focus on ROI and incremental growth.
• Excellent communication skills for cross-functional collaboration.
• Ability to thrive in a fast-paced, evolving media landscape.

Work Environment and Physical Requirements

• Monday Friday onsite, based out of our Roswell, GA Store Support Center. Flexibility to work extended and varied hours as needed.
• Must be able to stand and/or sit for extended periods of time as the job is completed primarily at a desk each day. Variable desk heights are offered so alternatively sitting and/or standing at the desk is optional.

Travel:

• Up to 20% of travel is required.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

PGA TOUR Superstores is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.