Head of Advertising, Labeling, and Promotion

Head Of Advertising, Labeling, And Promotion (ALP)

As the Head of Advertising, Labeling, and Promotion (ALP), you will play a pivotal role in shaping and executing the regulatory strategy for product labeling, promotional review, and advertising activities across a diverse portfolio of marketed products and pipeline assets. You will ensure that labeling and promotional materials are scientifically accurate, compliant with FDA regulations, and strategically aligned with the company's objectives throughout the product lifecycle. Reporting directly to the Senior Vice President of Global Regulatory Affairs, you will be an integral member of the GRA Leadership Team, collaborating closely with Commercial, Legal, Medical Affairs, and Regulatory Strategy to enable compliant product launches and sustained lifecycle value. This role is vital for achieving marketplace success and supporting the overall business structure through effective and compliant product communication.

What You'll Do

• Oversee a team of US promotional reviewers, ensuring timely and collaborative review of promotional materials for marketed and pipeline assets.
• Provide strategic guidance on claims, fair balance, risk communication, and product differentiation throughout development and commercialization.
• Serve as a trusted advisor on regulatory risk, opportunity assessment, and decision-making related to product communication.
• Stay informed on FDA regulations, advisory comments, and compliance initiatives, educating cross-functional partners.
• Collaborate with Commercial, Medical Affairs, Legal, Market Access to enable compliant product communications to meet/exceed business objectives with compliant product/pipeline communications.
• Adapt policies and capabilities to new channels and technologies, considering digital and social media, omnichannel engagement, and AI-enabled content generation.
• Oversee a Labeling team responsible for activities across the product lifecycle, including target label profile development, indication expansions, core data sheets, and safety updates.
• Partner with Global Regulatory Affairs to develop target labeling profiles and ensure development plans support labeling objectives.
• Support development of internal policies, SOPs, and training programs related to labeling, advertising, and promotion.
• Build, develop, and mentor a high-performing team of regulatory professionals across labeling and advertising/promotion.
• Foster a culture of ownership, accountability, collaboration, and scientific rigor.
• Ensure scalable processes and capabilities that support portfolio growth, including new launches and acquisitions.
• Be accountable for budget and resource planning for the ALP function.

Who You Are

You are a strategic thinker with a deep understanding of regulatory affairs and a passion for ensuring compliance in advertising, labeling, and promotion. You thrive in a collaborative environment, where your ability to communicate complex scientific concepts clearly is essential. Your executive presence allows you to influence and advise senior leaders effectively, and you have a proven track record of developing future leaders in the regulatory field. Your commitment to scientific integrity and commercial objectives makes you an invaluable asset to the team.

Required Skills

• Advanced degree preferred (PharmD, PhD, JD, or equivalent scientific/healthcare degree strongly preferred).
• At least 15 years of progressive regulatory experience within the pharmaceutical or biotechnology industry.
• Demonstrated leadership experience overseeing advertising and promotion review for marketed products.
• Significant hands-on experience with product labeling development.
• Experience supporting early-stage pipeline programs through launch and post-approval lifecycle management.
• Prior people leadership and matrixed team management experience required.

Preferred Skills

• Expert command of FDA OPDP requirements, enforcement trends, guidance, and case law.
• Mastery of global labeling frameworks including FDA (PLR, CDS, SPL, USPI), EMA/SmPC, and regional variations (PMDA, MHRA, Swissmedic, TGA, etc.).
• Strong working knowledge of claims substantiation standards, fair balance and risk communication, comparative and disease awareness advertising.

Job Level: Management

Additional Information

The base compensation range for this role is: $300,000.00-$424,000.00

Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.

Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.

In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees' and their families physical, financial, emotional, and social well-being; including, but not limited to:

• Medical, Dental, Vision, & Life insurances
• Fitness & Wellness programs including a fitness reimbursement
• Short- and Long-Term Disability insurance
• A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
• Up to 12 company paid holidays + 3 paid days off for Personal Significance
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit
• 401(k) program participation with company matched contributions
• Employee stock purchase plan
• Tuition reimbursement of up to $10,000 per calendar year
• Employee Resource Groups participation

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about Biogen.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.