Senior SEO Specialist

Role Description

This is a remote position. Our client is looking for a Senior SEO Specialist to lead and execute high-impact SEO strategies across a diverse portfolio of clients. They are a digital marketing agency specializing in performance-driven strategies for service-based industries, with a strong track record of delivering measurable growth in recent years. This role is ideal for someone highly analytical, hands-on, and results-oriented, who understands SEO beyond rankings and focuses on real business outcomes like traffic, leads, and revenue.

• Conduct comprehensive SEO audits to identify issues, opportunities, and actionable solutions
• Perform keyword research aligned with search intent, competition, and SERP behavior
• Execute on-page SEO optimizations including meta tags, headers, internal linking, and content structure
• Manage technical SEO tasks such as site speed optimization, schema implementation, crawlability, and indexing
• Develop and optimize local SEO strategies including Google Business Profile, citations, and location-based pages
• Plan and execute link-building strategies through outreach and backlink analysis
• Create and optimize SEO-focused content such as blog posts, landing pages, and service pages
• Leverage AI tools to streamline SEO processes including research, clustering, and optimization
• Monitor performance using analytics tools and report insights to internal stakeholders
• Stay updated on search engine algorithm changes, AI search trends, and evolving SEO practices
• Contribute to client communication when needed and support account managers with insights

Qualifications

• Experience working in a marketing agency environment
• Background in SEO for Home Services or Healthcare industries
• Familiarity with WordPress or basic development concepts (JavaScript, PHP)
• Experience with CRO and user behavior tools such as heatmaps

Requirements

• 5+ years of proven SEO experience with measurable results (traffic growth, rankings, lead generation)
• Strong technical SEO knowledge including crawl audits, indexing, schema, and site structure
• Solid experience with on-page SEO best practices and content optimization
• Hands-on experience with local SEO strategies and map pack rankings
• Proven track record in link-building strategies and backlink management
• Advanced use of SEO tools such as Semrush, Ahrefs, Screaming Frog, Google Analytics, and Search Console
• Experience using AI tools (e.g., ChatGPT, Gemini) to enhance SEO workflows
• Basic knowledge of HTML/CSS to support on-page changes and troubleshooting
• Strong analytical mindset with data-driven decision-making
• Clear and professional English communication skills

Benefits

• Full-time, 100% remote position
• Opportunity to work with a performance-driven, ROI-focused team
• Exposure to diverse industries and SEO challenges