Field Marketing Specialist, Cannabis - New York

Job Description

Job Description

Who We Are:
iAnthus Capital Management is a multi-state operator advancing the cannabis industry through cultivation, processing, and retail excellence. Cannabis is redefining sectors from healthcare to consumer packaged goods, and our mission is to build the most valuable brands and operational network nationwide. At iAnthus, we foster learning, career development, innovation, and collaboration. You will work alongside industry experts in an environment that values flexibility, professional growth, and meaningful contribution.

Who You Are:
You are a creative, energetic, and highly organized field marketer who thrives in fast-paced environments and enjoys connecting directly with consumers and retail partners. You're ideally located in Metro New York or within easy commuting distance. You understand how to bring a brand to life through engaging experiences, exceptional retail execution, and strong relationship-building. You combine creativity with discipline, ensuring all field activity is compliant, impactful, and aligned with sales and marketing goals. You are confident, adaptable, and capable of managing multiple activations, communications, and reporting requirements with professionalism and enthusiasm.

Professional Competencies:

• Positive, high-energy attitude with a team-first mindset
• Strong communication, presentation, and interpersonal skills
• Highly organized with excellent attention to detail
• Ability to think creatively and execute efficiently
• Strong understanding of regulatory compliance in cannabis
• Comfortable managing field events, retail interactions, and cross-functional activities
• Data-driven with the ability to track, measure, and report ROI
• Confident leading consumer-facing initiatives and training sessions

Benefits:

• 12 days of accrued Paid Time Off
• Ten Paid Holidays
• Paid Sick Leave
• Paid Parental Leave
• Medical, Dental, Vision, FSA, HSA, Transit Benefits, and 401(k)
• Employer-Paid Short-Term Disability and Life Insurance
• Wellness Program
• Employee Assistance Program for employees & family members
• Employee Discounts
• Opportunity to work in a fast-growing industry where your creativity and execution directly influence success

Summary:
The Field Specialist is a customer-facing representative of our product and dispensary brands in New York. This position will be responsible for engaging with the community to provide education and answer questions through in-store demos and events and communicating in-store promotions. Must have excellent time management skills and be willing to work some evenings and weekends.

Responsibilities:

• Responsible for representing our brands and products in community, retail, and marketing events.
• Become a brand expert, able to answer questions about product benefits and provide product knowledge.
• Build brand awareness and loyalty by creating memorable patient/customer experiences.
• Must set-up and breakdown tables, tents, swag items and marketing collateral in-store and other events.
• Manage the distribution/inventory of marketing swag and collateral for events and giveaways.
• Establish and maintain relationships with local community partners.
• Manage and adhere to established schedules in a fast-paced, deadline-driven environment, while ensuring accuracy and follow through.
• Partner with and maintain productive working relationships with the dispensary, wholesale, and manufacturing teams.
• Works productively with internal cross-functional teams as well as with external partners.
• Majority of the work will be centrally located to Metro NY, with some state-wide travel required
• Manage in-store displays and keep product marketing displays up to date with accounts.
• Must attend scheduled meetings and maintain good communications in real time while on site.

Company Culture:

• Being a company brand ambassador and representing the brand appropriately.
• Building relationships with community leaders and trust from our neighbors. 
• Following and implementing the company’s core values, including respect, diversity, sustainability, research, and service.
• Ensuring adherence to the company’s cultural principles.
• Participates and embraces a highly motivated team environment.
• Implementing brand sales marketing strategies.
• Technology - learn and keep up with innovative technology trends as presented.
• Compliance – utilize internal and external information to understand federal and state laws and industry trends regarding medical marijuana. 

Minimum Qualifications:

• Bachelor’s degree in marketing, communications or equivalent work experience
• Minimum of 1-2 years of relevant experience in a marketing, agency or promotional setting
• Experience in the cannabis industry.
• Must be enthusiastic, engaging, cannabis-savvy, well organized and self-motivated.
• Ability to communicate in an informative and professional manner.
• Detail-oriented, with strong organizational skills.
• Able to work both independently and collaboratively.
• Thrives in an entrepreneurial environment with a positive attitude.
• Excellent interpersonal skills, the ability to build relationships and collaborate across all levels of the organization and with external agency partners.
• Demonstrate a strong sense of urgency and be results-oriented.
• Knowledge of Microsoft software applications (Outlook, Word, Excel, Power Point)
• Have a valid driver’s license and reliable vehicle.
• Available to work evenings and weekends.

Physical & Environmental Requirements:

• Ability to work a minimum of 8 hours a day and rotating shifts; 
• Flexible schedule availability including nights, weekends, and holidays; 
• Ability to lift, push, and pull 50 pounds; 
• Ability to sit, squat, bend, and kneel repetitively throughout a work day; 
• Ability to stand for extended periods of time; 
• Ability and willingness to work in the following conditions: 
  • General office environment; 
  • Extended computer usage; 
  • Extended phone usage including teleconferences, and Work environments that include exposure to, but not limited to, fumes, dust, odors, heights, indoor AC, no AC, motion, and noise. 

Equal Opportunity Statement:
iAnthus encourages applicants from all backgrounds. We provide equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, or genetics. We value diverse experiences, perspectives, and identities and foster an inclusive environment where team members can thrive. Individuals with a criminal record remain eligible for employment as permitted by applicable law.

 

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