Sales Operations Manager

Sales Operations Manager

The Sales Operations Manager is responsible for overseeing the company's lead generation and sales support functions. This role manages a team of sales support reps. responsible for identifying and qualifying leads, maintaining CRM and pipeline integrity, coordinating follow-up activities with the sales team, and launching proactive sales campaigns. This is a hands-on role combining team leadership, operational management, sales process coordination, and business development support. The ideal candidate is highly organized, data-driven, proactive, and capable of building scalable processes in a fast-paced entrepreneurial environment.

Key Responsibilities

Team Leadership & Oversight

• Manage and mentor a team of lead generation and sales support representatives.
• Establish daily and weekly performance metrics for lead sourcing, qualification, follow-up, and pipeline activity.
• Foster a culture of accountability, responsiveness, and continuous improvement.
• Proficiently mastering our product line, CRM, and internal systems, enabling effective training and knowledge transfer.

Lead Generation & Pipeline Management

• Oversee lead research activities across multiple platforms and databases.
• Ensure consistent flow of qualified leads to the sales organization.
• Maintain CRM accuracy and ensure proper tracking of all leads, opportunities, and customer interactions.
• Monitor lead conversion rates and pipeline progression.

Sales Coordination & Follow-Up

• Coordinate closely with the sales team to ensure timely outreach and follow-up on incoming and outbound leads.
• Track sales activity and ensuring opportunities are progressing through the pipeline.
• Help identify stalled opportunities and recommend re-engagement strategies.

Sales Campaign Execution

• Direct research and lead generation efforts using platforms like Construct Connect, Dodge, and ZoomInfo.
• Develop and launch outbound sales campaigns targeting key industries, customer segments, and strategic opportunities.
• Coordinate email outreach, prospecting initiatives, and lead nurturing campaigns.
• Analyze campaign performance and optimize messaging, targeting, and conversion rates.

Reporting & Analytics

• Produce regular reports on lead generation performance, pipeline health, campaign effectiveness, and sales activity.
• Provide actionable insights to leadership regarding trends, opportunities, and operational improvements.
• Monitor KPIs including lead volume, response time, conversion rates, and sales pipeline metrics.

Process Improvement

• Build and improve scalable lead management and sales support processes.
• Implement best practices for CRM usage, reporting, and sales workflow management.
• Identify automation opportunities to improve efficiency and visibility.

Qualifications

• 4+ years of progressive experience in sales operations, sales support, lead generation, business development, or inside sales management, preferably within the building materials sector.
• Deep expertise in sales process management and data analytics.
• Exceptional communication, leadership, and management skills.
• Strong MS Applications and CRM experience (Salesforce, HubSpot, Zoho, or similar).
• Strong analytical and problem-solving abilities.
• Comfortable operating in a fast-moving company environment.

Preferred Experience

• Experience with outbound sales campaigns and prospecting tools.
• Familiarity with platforms such as ZoomInfo, LinkedIn Sales Navigator, Apollo, or similar tools.
• Experience building reporting dashboards and sales tracking systems.

Compensation: Base Salary: $100-120k (Based on experience)