Senior Meta Media Buyer (New Vertical Launch)

Job Description

Who We Are

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At Loyalty Clubs, we give our community the chance to win life-changing prizes: luxury vans,

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overland rigs, tiny homes, gaming setups, boats and more, across our family of brands: Vanlife,

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OVRLND, HOMERUN, LVLUP and Reel Chance.

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We're a fast-growing, performance-driven company where paid media is the engine of the business.

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Every campaign we run is measured, tested and iterated, and the people who run them have real

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ownership over real budgets from day one.

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About the Role

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Meta is our largest channel and we've built a proven playbook for it across five brands. Now we're

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launching a brand-new vertical, our biggest launch yet, and we're hiring a Senior Meta Media Buyer

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to take it from zero.

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You'll own Meta for this vertical end to end: new ad account, new audiences, new creative, new

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funnel. You'll bring our playbook with you, but the audience is different and you'll be the one who figures out what carries over and what has to be rebuilt. The goal is simple: find profitable new-

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customer acquisition fast, then scale it with the same discipline we apply everywhere else.

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This is a senior, hands-on role, not a management seat. You'll run strategy, structure, build,

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optimization, measurement and reporting, and you'll work closely with our creative team to turn early

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signal into a creative testing machine. The Head of Paid Media sets the performance framework and

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the north star (new-customer acquisition efficiency). How you get there is yours.

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The right person has 5+ years of hands-on Meta experience at DTC, eCommerce or subscription

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brands, has personally owned six-figure monthly budgets, and has launched a brand or product line

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on Meta from nothing. If you've done a zero-to-one launch before and want to do the next one with

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real budget behind it, this is the role. We'll walk through the vertical in detail during the interview

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process.

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What You'll Own

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Launch & Scale

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• Own Meta for the new vertical from day one: account setup, pixel and Conversions API, campaign architecture, naming conventions and the launch plan.
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• Run the zero-to-one playbook: find the first profitable audience and creative combination fast, prove it holds at scale, then build the scaling plan around it.
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• Set the testing roadmap for the vertical: audiences, offers, landing pages, creative formats and bidding. Document what you learn and change what you do because of it.
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• Monitor pacing and performance against weekly targets and flag risks and opportunities before they show up in the numbers.
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Campaign Management & Optimization

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• Build, launch and manage campaigns end to end, with account structure that matches our standards across the other brands.
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• Run daily optimization on budgets, bids, audiences, creative rotation and campaign structure.
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• Run high-velocity creative testing: a steady cadence of new concepts, hooks and iterations, with a clear system for what gets killed, scaled or iterated.
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• Keep account hygiene tight: exclusions, frequency, learning-phase management, and automation where it saves time without hiding problems.
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Measurement & Reporting

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• Report against our core metrics: new-customer ROAS, subscription growth and AOV, not platform-reported ROAS.
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• Work in our third-party attribution stack (Triple Whale) and GA4 to keep tracking clean and reporting honest, and know when to run an incrementality test instead of trusting the dashboard.
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• Contribute the vertical's performance to the weekly paid media reporting cadence with clear commentary on what moved, why, and what you're doing about it.
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Creative Collaboration

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• Partner closely with our in-house creative team and creative agency. You'll write the briefs, set the testing priorities and feed back what's winning: hooks, formats, lengths and angles.
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• Pull from what's working across our other brands, and tell us when it doesn't translate to the new audience.
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Compliance & Account Health

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• Own Meta policy compliance for our sweepstakes and promotional model on the new account: ad approvals, landing page requirements, disclosures and account standing.
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• Stay ahead of Meta policy changes affecting promotions and giveaways, and flag risk before it becomes a restriction.
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Team

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• Work alongside our existing Meta buyers, share what you learn from the launch, and help raise the bar on how we test and scale across every brand.
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About You

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• 5+ years of hands-on Meta Ads experience at B2C, DTC, eCommerce or subscription brands. You've personally owned budgets of $100k+ per month, and you can talk through what you did with them and what happened.
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• You've launched a brand, product line or new market on Meta from zero and taken it to profitable scale. You know what the first 90 days look like and what usually goes wrong.
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• Deep, current expertise in Meta's buying tools: Advantage+ Shopping, campaign structure, bid and cost caps, audience signals and creative testing frameworks. You know when to trust the algorithm and when to take control back.
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• Strong on measurement: pixel and Conversions API setup, GA4, and third-party attribution (Triple Whale, Northbeam or similar). You've run incrementality tests and can explain the difference between platform ROAS and business reality: new vs. returning customers, attribution windows, lift vs. last click.
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• Creative is your edge. You've run high-velocity creative testing programs, you can write a brief specific enough that the first cut is close, and you have a point of view on what makes a Meta ad work.
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• Organized and self-directed: you keep a testing calendar and a change log, and you communicate what you did and why without being chased.
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• Comfortable with ambiguity. A new vertical means no benchmarks, no historical data and no proven creative. You find that exciting rather than stressful.
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• Strong plus: experience advertising sweepstakes, promotions or other policy-sensitive offer types on Meta, and a track record of keeping accounts in good standing.
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• Based in the United States with authorization to work in the US. We're not able to offer visa sponsorship for this role.
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What We Offer

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Compensation: $90,000 base salary, plus a performance bonus tied to the vertical's results. We'll walk through the bonus structure during the interview process.

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Employment type: Full-time, W-2 employee.

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Location: Fully remote, US-based.

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Hours: Core collaboration hours of 11 AM to 5 PM Eastern (8 AM to 2 PM Pacific), Monday to

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Friday, so you overlap with both our East Coast team and West Coast leadership. Flexible

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outside that window.

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Ownership: RA new vertical, a real budget, and direct access to the Head of Paid Media and leadership. Your tests and your results are visible company-wide every week.

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Growth: Launch this vertical well and you'll have built something from nothing inside a company that keeps launching. That's the fastest path to a bigger seat here.