Marketing Specialist

Local Marketing Specialist

The Local Marketing Specialist is responsible for supporting the implementation of the Tunnel Wash Business Unit's Marketing strategy to attain key business objectives. The Local Marketing Specialist will report to the Car Wash Marketing Director of the Tunnel/Car Wash Business Unit, and will work with our Operations Teams and extended Business Units, across the Circle K network, in the development of localized marketing and advertising campaigns to support new site openings, promotions, and overall site exposure. This role will also collaborate and support the development and execution of digital and print signage and other marketing assets and materials.

Essential Functions:

• Supports strategic decisions from the Tunnel/Car Wash Business Unit, Circle K business partners, as well as at the local site-level. Ensure marketing strategy and campaigns are communicated to and executed at site level; aligning with site level needs. Including but not limited to digital assets, signage, marketing collateral, media relations, social media marketing, field communications, email marketing, app support, and sponsorships/partnerships. Plus planning and execution of events such as community engagement, grand openings and site reopenings.
• Conducting, summarizing, and presenting local market research
• Management of field/internal marketing communications
• Providing content for external digital channels when needed locally (web site, social media channels)
• Social investment program management
• Public relations planning and preparation
• Participation in project and team meetings, reporting and data analysis
• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks; or participating in professional societies.
• Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.

Qualifications:

• Bachelor's degree in communications, marketing, or related field preferred, or relevant amount of experience required. Other combinations of job-related experience and education that meet the requirements may be substituted.
• Two or more years of experience working in marketing, merchandising and communication and/or related field required.
• Must be proficient in Microsoft Office Suite (Word/Excel/PowerPoint), Canva, Social Media platforms (Facebook, Instagram, and Tik Tok), and be familiar with video editing software.
• Preferred proficiency with Adobe Creative Suite (Photoshop/InDesign/Illustrator).
• Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills.
• Proven success record with executing marketing campaigns, marketing communications, and social media. Experience preferred with media relations/PR campaigns.
• Excellent project management skills and ability to collaborate with other departments. Must be well organized and possess ability to handle multiple responsibilities under constant deadlines with a high degree of attention to detail and accuracy.
• Track record of collaborating with vendor and agency relationships and/or direct reports.
• Customer focus: Identifies and understands customer needs and puts them first in all activities and efforts. Commercial mindset: Goes the extra mile to drive the commercial success of the company. Creative thinker who has proficient design and organizational skills May require up to 20-30% travel. Retail and/or membership experience is preferred.

Physical Requirements:

• Sit for long periods of time.
• Operate computer keyboard and mouse for data entry.
• View computer monitor
• Hear and speak via telephone.
• Reach forward and/or overhead
• Occasionally lift up to 20 pounds
• Occasionally lift and/or carry, up to 60 pounds from ground to waist level for up to 30 minutes of a workday. (I.e. to replenish fountain syrups).
• Occasionally lift and/or carry up 30 pounds from the ground to overhead up to 30 minutes a workday. (I.e. stocking/maintaining inventory levels; resets.)
• Occasionally lift and/or carry up to 40 pounds from the ground to waist up to 30 minutes a workday. (I.e. stocking/maintaining inventory levels; resets)
• Ability to push and pull with arms up to a force of 20 pounds. (i.e. utilizing a hand truck).
• Ability to climb a ladder to store or retrieve materials, place and/or replace signage.

Work Environment:

• The noise level in the work environment is usually moderate at a normal range.
• The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas.
• The temperatures in the store are usually moderate to a normal range.
• The individual may occasionally be exposed to extreme temperatures while supervising store managers performing occasional work in a walk-in cooler and/or freezer.
• Work with minimum direction and periodic supervision.

The above statements reflect the general qualifications / duties and/or responsibilities necessary to identify the job and are not necessarily intended to set forth all of the specific requirements of the job.