Director Of Marketing Strategy

Job Description

Job Description

Robinson & Casey is seeking a hands-on Marketing Director to lead the firm's marketing strategy, brand development, digital presence, and lead generation initiatives. This role will be responsible for translating the firm's business goals into actionable marketing plans while building systems, processes, and accountability across all marketing functions.

This is not a business development or referral-generation role. The ideal candidate will focus on marketing strategy, website optimization, digital advertising, branding, content creation, vendor management, and marketing performance analysis.

The Marketing Director will work closely with the Chief Relationship Officer and CEO to develop and execute marketing initiatives that strengthen the firm's brand, increase qualified leads, and support long-term growth objectives.

Who We Are

At Robinson & Casey, we believe that compassion and doing things the right way go hand in hand. We specialize in Behavioral Health Law — the Marchman Act and Guardianship — which means we walk alongside families in the hardest moments of their lives, guiding them down proven legal paths to lifesaving treatment for their loved ones. 

We're not just in the business of law. We're in the business of helping families rebuild, recover, and move forward — through systems that work, processes we trust, and a team that shows up for every family we serve. 

Our values — Honesty, Courage, Integrity, Empathy, Perseverance, and Service — guide everything we do. 

Out of respect for our office and hiring process, please apply via the online application. Applicants who reach out to the Firm will automatically be disqualified.

Compensation:

$75,000 - $95,000 USD yearly

Responsibilities:

Strategic Marketing Planning

• Develop annual and quarterly marketing plans aligned with firm growth objectives
• Create and implement marketing systems, processes, and reporting structures
• Translate business plans into actionable marketing initiatives
• Monitor and report on key marketing metrics and ROI

Brand & Digital Presence

• Oversee brand strategy and market positioning
• Manage website strategy, content updates, and user experience improvements
• Ensure consistent messaging across all marketing channels
• Identify opportunities to improve visibility and awareness

Lead Generation & Campaign Management

• Develop and oversee digital marketing campaigns
• Manage Google Ads, PPC, SEO, social media, and content marketing strategies
• Monitor lead quality and campaign performance
• Recommend optimization strategies to improve conversions

Vendor Management

• Manage relationships with website, SEO, PPC, social media, and creative vendors
• Hold vendors accountable for performance and deliverables
• Evaluate new marketing tools and technologies

Content & Creative Development

• Write and review marketing copy for digital advertising, social media, website content, and email campaigns
• Assist with creative direction and graphic design initiatives
• Ensure all marketing materials align with the firm's brand and mission 

Qualifications:

• Bachelor's degree in Marketing ( or related field  or at least 5 years of relevant experience) 
• 4+ years driving marketing strategy and/or marketing campaigns 
• Proficiency in data analytics (including SEO/SEM) 
• Strong understanding of referral-based & B2B marketing 
• Excellent written and verbal communication skills 
• Experience working independently with remote teams 

Preferred Qualifications  

• Previous marketing experience within: law firm, professional services, healthcare, or behavioral health organizations
• Experience with HubSpot 
• Videography/Photography experience
• Graphic Design experience preferred

About Company

What We Offer

• Competitive compensation

• A structured, growth-focused environment with clear expectations

• Purpose-driven work

• The opportunity to contribute to something meaningful and well-run

At Robinson & Casey, we believe there is a right way to serve families in crisis — through proven systems, clear roles, and consistent execution. We hire thoughtfully and with intention because the families who come to us cannot afford anything less.

We seek individuals who combine professional excellence with empathy and accountability — people who take ownership of their role, follow the processes we've built, welcome feedback, and look for ways to make good systems even better. Our hiring process is designed to ensure alignment on expectations, values, and long-term fit before someone joins the team. Above all, we look for people who care deeply about the families we serve and who understand that doing things the right way is how we save lives.