Vice President, Digital Marketing

Role Description

We are seeking a curious and results-driven VP of Digital Marketing to spearhead the transformation of our global B2B digital strategy. In this role, you will architect a digital marketing engine that meets the current challenges and opportunities in digital marketing introduced by AI.

• Lead a global team that creates and continuously improves on an education-led online strategy for prospective and existing customers.
• Use data-derived insights to identify targeting for digital channels across owned and paid, as well as alignment of earned strategies (keyphrase strategies, backlinking, etc.) to generate demand and awareness for SEON products and services globally.
• Leverage AI technologies to generate insights and achieve the right level of personalization at scale across digital assets that support regional Account-Based Experience (ABX) strategies for high-value accounts.
• Foster a culture of curiosity, market responsiveness, and experimentation with data at the foundation that gets delivered through cross-functional execution.

Key Responsibilities

• AI-Driven Strategy & Organic Visibility:
  • Transform existing B2B digital marketing strategy, leveraging AI to make existing channels more efficient in delivering top organic rankings or share of voice across modern search and generative AI discovery engines (SEO/GEO).
  • Define and own the roadmap for AI-powered content, technical SEO, and GEO.
  • Stay ahead of rapid shifts in AI-driven search behavior by quickly responding and adapting digital strategies accordingly.
• ABX & Personalization at Scale:
  • Deploy AI-powered personalization frameworks across global digital assets to deliver hyper-targeted, relevant experiences that engage and convert tier-one enterprise accounts.
  • Partner with regional marketing, sales, and product marketing to align digital experiences with ABX plays for named accounts and key segments.
  • Translate customer and intent data into actionable personalization strategies across web and paid channels.
  • Innovate on digital channels used to deliver messaging and engagement in ICP audiences.
• Pipeline & Conversion Optimization:
  • Establish a rigorous culture of continuous testing, experimentation, and iteration to maximize conversion rates and deliver a robust, measurable pipeline to the business.
  • Implement and refine metrics for digital throughput and impact, tying work to funnel and pipeline outcomes such as MQLs, SQLs, pipeline, and opportunities and expansion.
  • Partner with GTM operations to ensure data, tools, and reporting support rapid experimentation and clear attribution.
• Global Team Leadership:
  • Set the pace for innovation that works cross-functionally and globally within the agile way of working.
  • Scale a high-performing, globally distributed digital team and agency partners, fostering collaboration across varying time zones and cultures.
  • Coach team members on Agile ways of working tailored to SEON, including experiment backlogs, sprint-based campaign planning, and iterative approaches.
  • Operate within Agile structures and ceremonies that optimize for faster cycle times and learning across digital sub-functions.
• Cross-Functional Execution & Stakeholder Alignment:
  • Translate company and CMO strategy into a clear digital roadmap, OKRs, and cross-team priorities, and track execution against these plans.
  • Work with agile teams to ensure alignment with product, sales, and customer success on launches, messaging, and digital programs.
  • Prepare and contribute to CMO staff meetings, QBRs, and key leadership forums, ensuring clear agendas, decisions, and follow-through on action items.
  • Domestic and global travel up to 20%.

Qualifications

• 2+ years operating at VP level.
• Proven experience leading B2B digital marketing at scale, with deep expertise in SEO/GEO, paid digital, web strategy, and AI utilization for efficiency, targeting, and personalization.
• Demonstrated success deploying Account-Based Experience (ABX) and personalization programs for midmarket and enterprise segments.
• Strong command of SaaS marketing and revenue metrics — pipeline, ARR, NRR, and conversion.
• Proven experience applying Agile or Lean methodologies in non-engineering marketing teams, ideally in a fast-paced SaaS environment.
• Exceptional cross-functional leadership and stakeholder management skills.
• Experience managing globally distributed teams and agency partners across time zones and cultures.
• Familiarity with AI tooling, marketing automation, and work-management platforms such as Jira, Asana, or similar.
• Experience in Agile, Scrum, or Kanban are a plus.

Company Description

SEON is the command center for fraud prevention and AML compliance, helping thousands of companies worldwide stop fraud, reduce risk, and protect revenue. Powered by 900+ real-time, first-party data signals, SEON enriches customer profiles, flags suspicious behavior, and streamlines compliance workflows - all from one place.