Email Marketing Strategist

Job Description

Remote | Contractor | Klaviyo

Join Marathon is a fast growing email marketing agency looking for a senior Email Marketing Strategist to lead retention strategy for established 7- and 8-figure DTC eCommerce brands.

This role will begin as a contractor but may quickly turn into a full time role.

This is not a junior role or a position where someone will be standing over your shoulder checking your work. You will be a key leader for our agency driving the team forward on a day to day basis.

You own the account.

That means owning the strategy, copy, creative direction, client communication, performance, and ultimately the quality of everything we deliver.

What We're Looking For

Extreme Attention to Detail

You are the final check. Strategy, copy, design, links, products, offers, segmentation, reporting, client communication — every detail matters. If it goes to the client, you take responsibility for making sure it's right.

Proactive Leadership

You don't wait to be told what to do. You set priorities, rally the team, solve problems, and get work across the finish line on time. You prevent projects from getting stuck in endless revision cycles and take ownership when something needs to get done.

Strong Strategic Instincts

You understand how to build and optimize acquisition and retention systems for 7- and 8-figure ecommerce brands. You can look at the business, customer behavior, lifecycle data, CAC, LTV, purchase cadence, and performance and turn that into a clear plan.

Excellent Direct-Response Copy

You can write subject lines people want to open, headlines that pull readers forward, and CTAs that drive action. Clear, persuasive copy — not paragraphs of fluff.

Deep Klaviyo Experience

You know Klaviyo inside and out: campaigns, flows, segmentation, testing, reporting, deliverability, personalization, and troubleshooting. And you're the type of person who wants to know about the next feature before everyone else does.

Client Ownership

You proactively run communication, meetings, reporting, and strategic conversations. Clients should look to you for direction — not the other way around.

Data + Creative Instincts

You spot trends in performance and turn them into action. You also know when an email looks great, when it doesn't, and how to give clear direction to get the creative where it needs to be.

You Should Have

• Significant hands-on experience with DTC/eCommerce email and retention marketing
• Experience independently owning multiple client accounts in an agency environment
• Deep Klaviyo expertise
• Excellent copywriting skills
• Strong understanding of lifecycle marketing, segmentation, testing, and deliverability
• Confidence interpreting ecommerce and retention data
• Strong creative judgment
• Experience leading client calls and presenting strategy
• The ability to operate independently and make good decisions without constant direction

This is a senior role, not a training ground. We're looking for someone who can step into an account, understand the business, identify what needs to happen, and lead the team toward it.

How We'll Start

This will begin as a contractor role where you will train with our current marketing strategist to learn client accounts and begin supporting the work. After an initial training period, you will begin to take responsibility for those accounts.

Think of it as a test run for both sides. If the fit and performance are strong, we'll ramp the role from there.

We're a small team with high standards, a lot of autonomy, and very little interest in unnecessary bureaucracy. We work hard, move quickly, and care deeply about producing work we're proud to put in front of clients.

Individual applicants only — no agencies or studios.

If you've successfully owned retention strategy for established DTC brands and this sounds like how you already operate, we'd love to hear from you.