Account Director, Luxury Communications

Account DirectorCreative, collaborative, connected. You manage and oversee accounts and teams with dedication, strategy, and drive. You strive to be your best and help others be their best, and your motivation and passion for the industry help you mentor the next generation. You're driven, dedicated, strategic, and solution-oriented. Business-minded and creative, you have proven experience developing and implementing successful campaigns for travel, hospitality, and lifestyle brands, both big and small. You bring a time-tested roster of travel and lifestyle media and influencer relationships within destination PR. If this sounds like you, then please read on!The RoleAs an Account Director, you are running accounts autonomously, driving the overarching account strategy while making sure the team is set up for success and understands their roles and responsibilities. You're the main client contact for more nuanced conversations related to the team and the work, and you drive the strategy and deliverables making sure there are results and movement each quarter. At this stage in your career in travel, tourism and destination PR, you are guiding your team to get hits by helping to identify the right media and outlets for a story to live and offering feedback and coaching along the way. You also use your close media contacts to get big A-list placements when warranted by the client.Duties and ResponsibilitiesAccount + Client ManagementDevelop and lead overarching account strategies aligned with clients' business goals, ensuring programs deliver measurable ROI and target agreed-upon KPIs, while acting as a trusted partner providing expert guidance and leading strategic conversations.Design and lead standout luxury travel and tourism PR campaigns (e.g., crises, renovations, hotel openings) as well as activations, partnerships, and programming with strategic oversight and clear client communication while driving meaningful results and long-term brand impact.Demonstrate positive leadership with both clients and internal teams by providing strategic insight, industry knowledge, and clear direction.Oversee scopes of work and guide teams to deliver impactful work aligned with clients' revenue and business objectives.Monitor team activity, budgets, and account performance to ensure work remains within scope and maintains high client satisfaction.Identify opportunities for additional projects or expanded scopes within destination PR that deliver value to the client while growing the account.Review performance metrics and time tracking reports and adjust strategy, resourcing, or priorities as needed.Lead conversations around contract renewals and proactively address evolving client needs or scope changes.Step in across initiatives—large or small—to support client success and reinforce a strong partnership and servant leadership for account teams.Nurture client accounts using proven strategies to drive year-over-year renewals while maintaining client attrition below 12% annually.Attending client networking and industry events, which may occasionally be outside daytime working hours.Traveling for clients as necessary.Media RelationsNurture your network of editor, writer, and freelance connections for agency clients, as well as create new relationships, through ongoing introductions, targeted pitches, and minimum of two (2) meetings (phone, virtual, or in-person) each month. Continue to be a trusted source of media knowledge for your teams, while landing top tier placementsSuccess is your team members getting those hits and hitting campaign mark, and you playing a role as neededCreate and contribute big-thinking pitches that land in bigger and bigger features, multi-page spreads in magazines, and in meaningful unexpected sections within destination PRGuide your teams to proper media who will execute KPI story ideasRemain relevant, and always navigating the changing turns of the media industryNew BusinessLeading or supporting the creation of new business decks and case study development.Traveling to participate in new business pitches as needed, which may include overnight and weekend travel.Build and maintain an industry network that generates new business leads, sourcing 1-3 commissionable opportunities annually.Provide thought leadership and ideation for new business proposalsAttend new business meetings and presentations as the voice and face of account leadershipDevelop a specialty area at the agency (i.e. regional specialty, meetings/groups, wellness, extreme luxury, culinary, family) – be the agency go-to and tastemaker in the space; positioning our brand in the spaceAttend conferences and events on behalf of J/PR and build and grow your and the agency's networkTeam LeadershipLeading team / giving expert counsel for team and client, making sure everyone's set up for success, serving as a visible and trusted leader within the office, contributing to a positive and collaborative agency culture.Lead at least two (2) trainings annually for team members, whether agency wide or office wideDeliver 2-3 internal presentations, training moments or case studies per year to share insights, best practices, client wins, to help support the agency, your teams and new business effortsManage up to four (4) direct report(s), providing leadership, guidance, feedback and coaching to direct report(s) and account teams both in person and remotely, and making recommendations for staff promotions.Attending workshops, media events, webinars, and conferences on behalf of the Agency and its clients which may include weekend travel.Mentor and guide team members as they grow in their careers, providing coaching, feedback, and development opportunities.Foster a motivated, engaged, and positive team environment that supports strong performance and collaboration.Support team retention by creating opportunities for professional growth, skill development, and advancement.J/PR / Industry ImpactContribute to agency growth through participation in account staffing and resourcing conversations.Develop and implement efficient processes, training, and systems that strengthen team performance, leading at least two educational workshops annually to support internal learning and development.Lead agency initiatives, workshops, and trainings, and help cultivate meaningful media and industry relationships.Champion and promote the J/PR culture across teams and within the broader industry.Stay informed on industry trends within luxury tourism and travel PR while continuously expanding expertise in hospitality, media, and client business sectors.Represent the agency at conferences, workshops, and industry events.OtherAnd other tasks, projects, or duties as required.Experience8+ years of experience in public relations, communications, brand marketing, partnerships, or related fields, preferably within luxury travel, hospitality, fashion, beauty, wellness, design, or adjacent luxury lifestyle sectors.Demonstrated success leading communications programs for premium and luxury brands with global visibility and discerning audiences.Deep understanding of the luxury consumer and the cultural trends shaping travel, hospitality, fashion, wellness, design, and lifestyle.Strong relationships across luxury media, influential creators, tastemakers, cultural leaders, and industry partners.Proven experience identifying and cultivating strategic brand partnerships, collaborations, and high-impact opportunities that drive awareness, influence, and brand equity.Experience working with luxury influencers, creators, KOLs, celebrities, and brand ambassadors.International experience and a global perspective strongly preferred.Agency experience preferred, though exceptional in-house luxury brand experience will be considered.RequirementsCreative and strategic thinker with a proven track record of identifying and resolving problems in a timely mannerAble to act tactically while keeping long-term objectives in mindSkilled at managing time-sensitive projects, prioritizing multiple objectives, and driving initiatives to completion with minimal guidanceAttention to detail and ability to work independently in a fast-paced environmentStrong leadership, coaching, and management skillsHigh-energy, positive self-starter willing to go above and beyond to make a differenceStellar client references and proven ability to maintain and grow client relationshipsStrong, established relationships with local, regional, and national media contactsAbility to travel for client needs as