Senior Digital Marketing Manager

Senior Digital Marketing ManagerAre you ready to trade your job for a journey? Become a FlyMate!Passion, excitement & global collaboration are all core to what it means to be a FlyMate. At Flywire, we're on a mission to deliver the world's most important and complex payments. We use our Flywire Advantage – the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease – no matter where they are in the world.What more do we need to truly be unstoppable? Perhaps, that is you!Flywire is a global payments enablement and software company, founded more than a decade ago to solve high-stakes, high-value payments in higher education. We've since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world.Today we support more than 5,300 clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies.With over 1,400 global FlyMates, representing more than 40 nationalities, and in 15 offices world-wide, we're looking for FlyMates to join the next stage of our journey as we continue to grow.Job DescriptionThe opportunityFlywire is looking for a Senior Digital Marketing Manager to own and evolve our global digital marketing strategy and help shape how customers discover, understand and engage with Flywire across digital channels. Digital discovery is changing quickly, with buyers increasingly turning to AI-powered search, large language models, social platforms and other digital experiences to research problems, evaluate vendors and make decisions. This role will help ensure Flywire shows up wherever those conversations are happening. Working across Flywire's global verticals, including Education, Travel, B2B & Healthcare, this role will own key areas of digital acquisition, search, AI-driven discovery, website performance and conversion. They will combine strong digital marketing fundamentals with strong experience in emerging technologies, including AI, LLMs, AEO and GEO. This is a senior individual contributor role for someone who can set strategy, get hands-on in the work, and partner across teams to drive measurable results.What You'll Do Own Digital Growth & DiscoveryOwn Flywire's global digital marketing strategy across organic search, paid search, AI-driven discovery, web and other digital acquisition channelsEvolve Flywire's SEO strategy while building our approach to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)Develop strategies to improve how Flywire and our content are surfaced, cited and represented across LLMs and AI-powered search experiencesMonitor changes in search behavior, AI platforms and digital discovery and translate those shifts into actionable marketing programsIdentify new channels and opportunities to increase awareness, engagement and qualified demandDrive Website Performance & ConversionOwn the performance of Flywire's website(s) as a critical acquisition and conversion channelPartner with content, product marketing and demand generation teams to create high-performing digital experiencesImprove conversion through testing, personalization, audience segmentation and journey optimizationUse behavioral and performance data to identify friction and improve how prospects move from discovery to engagementEnsure our digital experience reflects how modern B2B buyers research and evaluate FlywireBuild AI Into How We MarketIdentify practical ways to use AI to improve digital marketing performance, productivity and speedTest and operationalize AI tools across search, content optimization, audience research, campaign development, personalization and analyticsBuild repeatable AI-enabled workflows that help Marketing scale while maintaining quality and brand standardsHelp teams understand how AI is changing buyer behavior and what that means for how we create, structure and distribute contentStay ahead of emerging AI, LLM and marketing technologies and determine what is worth testing, adopting or ignoringOptimize Performance MarketingPartner with demand generation teams to optimize paid search, paid social, retargeting and other digital programsImprove campaign performance through audience strategy, testing, landing-page optimization and disciplined measurementConnect digital activity to pipeline, revenue and commercial outcomes, not just traffic and engagementUse performance data to recommend where Flywire should invest, optimize or pull backMeasure What MattersBuild a cohesive measurement framework across SEO, AEO/GEO, paid media, web, conversion and AI discoveryTrack how Flywire's brand and content perform across traditional search engines and emerging AI platformsDevelop clear reporting that connects digital performance to business outcomesUse experimentation, attribution and funnel analysis to understand what is working and where we can improveTurn data into clear recommendations and actions for Marketing leadership and cross-functional partnersPartner Across FlywireWork closely with marketing, product marketing, commercial and GTM teamsBring digital expertise into major campaigns, product launches and go-to-market programsHelp teams think differently about how content should be structured and distributed for both human audiences and AI-driven discoveryServe as a subject matter expert on emerging digital trends and translate them into practical actions for the businessQualificationsHere's what we're looking for7+ years of experience in digital marketing, growth marketing, performance marketing or a related fieldDeep experience across SEO, SEM, web optimization and digital acquisitionStrong understanding of how AI and LLMs are changing search, content discovery and buyer behaviorExperience with and strong working knowledge of, AEO, GEO and optimization for generative search experiencesHands-on experience using AI tools to improve marketing workflows, analysis, content or campaign performanceStrong understanding of website conversion, landing-page optimization, experimentation and digital customer journeysExperience managing and optimizing paid media programsStrong analytical skills and comfort working across web analytics, search data, funnel metrics and revenue performanceAbility to turn complex data into clear insights and recommendationsStrong ownership mentality and the ability to move from strategy into executionCuriosity and a willingness to experiment, learn quickly and challenge traditional approachesStrong cross-functional collaborator who can influence stakeholders and move work forward without direct authorityComfortable operating in a fast-moving environment where the playbook is still being writtenWhat Will Make You Stand OutExperience building an AEO/GEO or AI-search strategy from the ground upExperience measuring brand visibility and citation across LLMs and generative search platformsExperience with AI-enabled personalization, content optimization or marketing automationStrong understanding of B2B buying journeys and enterprise demand generationExperience working across multiple products, audiences or global marketsA track record of testing emerging technologies and turning successful experiments into scalable programsAdditional InformationSubmit today and get started!We are excited to get to know you! Throughout our process you can expect to meet different FlyMates including the Hiring Manager and other Flymates. Your Talent Acquisition Partner will walk you through the steps and be your "go-to" person for questions.Flywire is an equal opportunity employer and follows a policy of administering all employment decisions and personnel actions without regard to race, color, religion, sex, pregnancy, gender identity, national origin, age, ancestry, physical or mental disability, sexual orientation, genetic disposition or carrier status, veteran status, or any other category protected under applicable national, federal, state or local law.The US base salary range for this full-time position is $110,000-$135,000 and benefits. Our salary ranges are determined by role, position level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and several other factors, including job