Manager, Analytics

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.


WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

This role is within WPP Media, where you will be instrumental in strengthening data governance and ensuring trusted, consistent, and well-defined data across Colgate's global operations. You'll manage assigned data domains, maintain data dictionaries, document metadata and taxonomies, and clarify how data connects across systems. You'll partner with data, reporting, analytics, and technology teams to translate governance standards into practical day-to-day processes.

You'll support a global client environment spanning 96 markets and multiple Colgate categories, including oral care, home care, and pet nutrition. You'll serve as a trusted point of contact for data definitions, sources, schemas, and usage, helping teams access and apply data with confidence. This is an opportunity to shape the operational foundation that enables effective reporting, analytics, and media activation for a leading global consumer packaged goods organization.

Key Responsibilities

• Manage assigned data domains and maintain clear, accurate, and accessible definitions for data assets, attributes, and relationships.
• Develop and maintain data dictionaries, metadata documentation, taxonomies, and related governance materials.
• Establish and document data lineage across source systems, transformation processes, and reporting or analytics platforms.
• Apply data governance standards that improve data quality, consistency, usability, and trust across Colgate's global markets.
• Map relationships between data domains and explain schemas, dependencies, and connections to technical and business stakeholders.
• Partner with the Colgate Palmolive data stewardship team to align governance practices across complementary data domains.
• Collaborate with reporting, analytics, data, technology, and investment teams to support effective data deployment and usage.
• Work with Claravine to support consistent naming conventions across media data and related systems.
• Identify opportunities to improve data documentation, workflows, processes, and stakeholder access.
• Support data quality reviews and help resolve inconsistencies as data moves into reporting and analytics environments.

Skills and Experience

• Demonstrated experience in data governance, data stewardship, data operations, data quality, or a related discipline.
• Experience managing data dictionaries, metadata, taxonomies, schemas, and data lineage documentation.
• Strong understanding of data mapping and maintaining consistency across multiple data sources and systems.
• Experience working with Domo, Power BI, and Datorama.
• Experience with Snowflake and Google Cloud Platform (GCP).
• Experience with Salesforce, including Salesforce Data Cloud (SFDC) and Salesforce Marketing Cloud (SFMC).
• Advanced Excel skills and experience working with large, complex data sets.
• Strong organizational skills, attention to detail, and a commitment to creating clear, reliable documentation.
• Ability to explain data definitions, relationships, and governance standards to technical and business stakeholders.
• Experience with Claravine is preferred.
• Experience supporting media data, data deployment, or transformation processes is a plus.
• Experience working with consumer packaged goods data or across global, multi-market organizations is a bonus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

WPP Media is committed to providing equal employment opportunities to all applicants and employees. Employment decisions are made without regard to legally protected characteristics under applicable federal, state, or local law.

If you require a reasonable accommodation during the application or interview process, please discuss this with the hiring team.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to for more details.

US Pay Range

$60,000-$140,000 USD

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