Digital marketing Specialist

Position Name:- Digital marketing Specialist

Duration:- Contract 6 months

Location:- Local to Milwaukee, WI or Detroit Michigan ONLY - Hybrid 3 days a week onsite (Remote is ok but will be preferred as secondary)

Connected Services Overview:

Clarios Connected Services is a connected intelligence platform that helps commercial fleets proactively manage low-voltage battery health across vehicles and trailers, combining vehicle-installed sensors, cloud connectivity, and predictive analytics to reduce downtime and control costs. Current solutions include IdleLess (idle reduction), Battery Manager and Battery Manager Pro (battery health monitoring and fully managed replacement), and Trailer Battery Manager.

Role Summary:

The Digital Marketing Specialist will build the market-facing foundation for the Connected Services business unit, including a discoverable digital presence, a working lead pipeline, and the content used by the sales team to close deals, turning early product traction into a repeatable, scalable, go-to-market motion.

Responsibilities:

1. Increase Awareness of Clarios Connected Services
   Build brand awareness and Connected Services product recognition in the industry and amongst priority target audiences including fleet decision-makers (operations and maintenance managers) and drivers across long-haul, regional, last-mile, private, and lease/rental fleets, plus OEMs & upfitters to support in-market sales efforts.
2. Lead Implementation of New Marketing Website

Lead the implementation, launch, and ongoing optimization of the company's marketing website to drive awareness, lead generation, and sales conversion. This responsibility bridges marketing, sales, IT, and external agency partners to ensure the website delivers a seamless customer experience and measurable business results.

1. Own SEO/GEO Optimization & Digital Presence
   Build and continuously optimize Connected Services' digital presence to increase awareness, lead generation, and sales conversion. Develop SEO-, GEO- (Generative Engine Optimization), and AI-optimized content that ranks in both traditional search engines and AI-powered experiences such as Microsoft Copilot, ChatGPT, Gemini, and Perplexity.
2. Develop Marketing & Engagement Activities Aligned to our ICP (Ideal Customer Profile) to Build Trust and Drive Urgency

o Plan and execute segment-specific engagement campaigns - tailoring messaging, channels, and content format to each ICP segment's operating context (e.g., long-haul fleet idle/downtime pain points vs. last-mile liftgate reliability).

o Plan, execute and represent Clarios Connected Services at industry trade shows with booth traffic driving tactics, booth engagement, live product demos, and pre/post-show social amplification.

o Maintain an always-on social media presence with a defined posting cadence and compelling content targeted to ICP pain points, rather than ad hoc posting.

o Engagement should be designed to naturally point to Clarios Connected Services as the solution, spark measurable action, and ultimately convert into pipeline- e.g. a demo request, spec sheet download, or sales conversation.

1. Lead Generation Support
   Formulate approaches that drive qualified leads to the sales team through the above engagement efforts, including defining the intake and routing process for tradeshow and web-generated leads.
2. Sales Cycle Nurturing Mechanisms
   Build out tools like newsletters and digital touchpoints (e.g. emails, social media posts, webinars, podcasts, customer testimonials) to maintain engagement and momentum throughout the sales cycle.
3. Product Marketing Support

Support product management in bringing new solutions to market (e.g. product naming, sales collateral, product sheets, event support, press release content, FAQs, etc.)

1. Alignment with Corporate Marketing & Agency Partners

Act as primary conduit between Clarios Connected Services and Corporate Marketing teams (including agencies) to ensure strategic alignment and compliance with corporate guidelines and initiatives.

Deliverables:

• Implement new CS marketing and lead gen website
• Execute digital marketing campaigns (e.g. email, social media, advertising)
• Lead digital strategy for Connected Services, including management of website/landing pages with SEO/GEO-optimized content and Salesforce-integrated lead-capture forms, and the development and execution of Connected Services digital marketing campaigns.
• Own the Connected Services marketing roadmap defining messaging strategy, marketing tactics and execution plan
• Create and maintain marketing collateral to promote Connected Services solutions
• Partner with sales team to plan and execute customer-facing events such as customer showcases and tradeshows with booth content, pre-show social campaigns, and a defined lead-capture process at each show
• Partner with product management team to create product collateral and content for both internal and external audiences, such as white papers and webinars
• Develop customer testimonials and case studies with quantified results, for use on the website and in sales conversations

Success Measures:

• Launch or substantially implement the Connected Services marketing website within the 6-month contract period.
• Implement Salesforce-integrated lead-capture forms and a clear lead-routing process.
• Establish baseline reporting for website traffic, lead sources, campaign performance, and conversion activity.
• Create and execute SEO/GEO-optimized content for priority Connected Services products and customer segments.
• Develop and maintain a Connected Services marketing roadmap aligned to sales, product, and corporate marketing priorities.
• Execute targeted digital campaigns that drive measurable engagement, such as demo requests, content downloads, or sales conversations.
• Create or refresh core sales and product marketing collateral for internal and external use.
• Support trade shows and customer-facing events with booth content, lead capture, follow-up workflows, and post-event reporting.
• Develop at least one customer testimonial, case study, or proof-point asset for use in sales and marketing.
• Establish a repeatable marketing operating model for ongoing website updates, campaign execution, reporting, and cross-functional coordination.

Qualifications:

• Bachelor's degree in marketing, Communications, Business, Digital Media or a related field
• 2-5 years of experience in digital marketing role supporting technology products, experience marketing to fleet customers a plus
• Understanding of SEO/GEO, digital analytics, lead generation, and conversion optimization
• Experience with CMS platforms and website content management
• Strong project management and organizational skills, detail oriented
• Excellent written and verbal communication skills
• Familiarity with CRM/marketing automation platforms (e.g., Salesforce)
• Resourceful, self-starter, takes initiative
• Ability to thrive in ambiguous, dynamic environment
• Must be able to assist with booth set up and breakdown (for example, lift to 25 lbs and stand for 4+ hours)
• May be required to travel domestically 2-3 times during contract period, travel expenses will be covered
• Ability to work evenings and weekends to support tradeshows and events

Location

• Remote, however, Milwaukee, WI and Detroit, MI are strongly preferred
• If located in Milwaukee, need to report to work at Clarios office location at minimum 3 days/week.