Director of Hospitality

Are you looking to be part of an industry and company that values employees, specializes in making a fun and high-quality product and appreciates work/life balance? If so, Cakebread Cellars has an open position for you. Our story begins in 1973 with a piece of land, a family passionate about wine, and a community of friends and partners who helped bring Cakebread Cellars to life. Cakebread Cellars' wines don't just reflect the personalities of the vineyards, they also reflect the spirit of all our employees who make our wines and winery remarkable. Job Summary Reporting to the VP of Sales, Marketing & DTC, The Director of Hospitality works with Guest Experience Manager and Visitor Center team, Guest and Member Services, Sales & Marketing, culinary, winery operations, HR, legal, and finance to deliver a world‑class guest experience and grow our direct‑to‑consumer business. This position is both operational and strategic, responsible for managing day‑to‑day business for the tasting room, culinary program, events and wine club areas while providing financial oversight and the implementation of strategies, programs, systems and processes related to these business units. About us We are a family‑owned winery with an established reputation for producing world‑class wines Our success is built on quality, consistency, and continuity - characteristics we apply equally to the people, grapes, and operations of the winery We are all about our company culture so much so, that it’s our #1 priority We believe in the good life. With 90 employees, there are enough resources to go around so you can enjoy life and all the benefits we have to offer We value sustainability in all aspects of our business. We respect the land and our management of it – treating the soil, water and climate with care and respect with regard to the next generation What we will ask you to do Lead the overall performance of our hospitality business, including tasting room, culinary, events, and wine club, balancing daily execution with long‑term strategic growth Own financial planning and performance, including budgeting, forecasting, and ongoing analysis to drive revenue growth and profitability Partner cross‑functionally across DTC, marketing, culinary, operations, HR, and finance to deliver a seamless, high‑quality guest and member experience Develop and evolve guest experiences and customer journeys to increase visitation, conversion, and lifetime value Drive innovation in hospitality programming, introducing new experiences, formats, and offerings that keep the brand fresh and relevant for both new and returning guests Expand our reach beyond the winery, developing and executing events and experiences “on the road” to build brand awareness, deepen relationships, and drive DTC demand Build, lead, and develop a high‑performing hospitality team, with a focus on coaching and accountability and company culture Oversee events and culinary programming, ensuring experiences align with brand standards and achieve revenue and profitability goals Establish and uphold service standards, systems, and processes to ensure consistency and excellence across all guest touchpoints Use data and insights to evaluate performance, optimize experiences, and improve decision‑making across the business Strengthen external partnerships (concierge, tourism, and destination partners) to expand reach and drive visitation Champion sustainability practices and support company‑wide initiatives that reflect our commitment to responsible operations Physical Requirements Ability to work in standing position for extended periods of time. Ability to stoop, lift and carry 40 lb. cases of wine. Ability to stand; walk; sit; use tools or controls; reach with hands and arms; climb stairs; balance, kneel; talk or hear; taste or smell. Sufficient digital manipulation skills to utilize a computer keyboard. What you should bring to the table 10+ years of leadership experience in luxury hospitality, winery, restaurant, or resort environments, with a proven ability to deliver high‑quality guest experiences A strong business and financial mindset, with experience managing budgets, analyzing performance, and driving revenue and profitability Demonstrated success building and leading high‑performing teams, with a focus on coaching, accountability, and culture A track record of developing innovative guest experiences and programming, including the ability to introduce new formats that drive engagement and growth Experience executing or supporting off‑site events and market‑based activations, extending a brand beyond its physical location to build awareness and deepen customer relationships What we will bring to the table Competitive salary including profit sharing Employee focused culture Health care benefit offerings including medical, dental, and vision 401(k) plan with company match Vacation, Sick, Volunteer and Holiday pay Employee discounts Leadership development opportunities Pay Transparency Notice The salary range offered for this position is $125,000.00-$140,000.00. This salary range represents what we anticipate to pay for this position. However, actual compensation will be determined based on a variety of job‑related factors, including but not limited to qualifications, skills, experience, and education. The Company reserves the right to modify this salary range at any time. #J-18808-Ljbffr Cakebread Cellars