Marketing Manager

Position Summary We seek to foster a culture of philanthropy within the organization that values our donors. We emphasize the lifetime value of our donors and invest in building long-term relationships. Our donor-centered approach recognizes the needs and priorities of our partners while remaining aligned to our organizational mission and strategic priorities. Reporting to the Director of Marketing, the Marketing Manager will communicate the mission of Catholic Charities of New York (CCNY) to strengthen the organization’s public profile and advance its mission. The incumbent will help develop, implement, and manage a storytelling pipeline to capture the critical work Catholic Charities is doing to help strengthen the organization’s public profile among prospects, donors, media, and partners. The ideal candidate is a self‑starter who is both a collaborative thinker and independent contributor with a passion for telling impactful stories that drive donor action. A strong candidate will have a keen editorial eye and strong marketing instincts, always curious to discover new stories and new opportunities. The incumbent is comfortable producing short form pieces with a quick turnaround and limited details to draw from and can then adapt that content for multiple channels including, but not limited to, website, social media, email, advertising, and donor conversation points. Job Duties and Responsibilities Storytelling (50%) Create CCNY website content for posting biweekly or weekly that demonstrates the impact of CCNY’s mission serving vulnerable New Yorkers in need across the region. Manage distribution of weekly digital subscriber newsletter in partnership with the Senior Manager, Digital Fundraising and Direct Marketing. Under the direction of the Director of Marketing and Chief Advancement Officer, work on special projects and videos. Develop, implement, and manage systems that include workflows and documentation for storytelling pipeline. Liaise with development, program, and agency teams to secure out stories of impact. Liaise with Chief Advancement Officer, Director of Marketing, Director of Government Relations, Director of Community Engagement and outside Public Affairs firm on marketing, public relations strategy. Content Marketing (40%) Write and develop compelling marketing materials, including website content, news articles, social media posts, brochures, and other promotional materials. Ensure content aligns with the brand voice and messaging strategy. Draft original content and guide, edit, and adapt content developed by development and marketing colleagues to increase visibility and profile. Support media relations, including monitoring CCNY’s public profile, drafting content and sharing recommendations to raise the organization’s profile. Under the leadership of the Director of Marketing, manage press and media on website. Social Media (10%) Manage the work of the Marketing and Communications Specialist who is responsible for updating the monthly social media calendar and weekly social media posts to grow a community of followers and donors on all channels. Convene a group of “selected staff” to serve as social media contributors to share our work and impact directly with our audiences and amplify our mission and increase engagement. Manage and guide the Marketing and Communications Specialist who is responsible for influencer program to engage with celebrities and key influencers to advance CCNY’s messaging. Other duties as assigned. Position Type and Expected Hours of Work This is a full-time exempt position. Days and hours of work are generally 9:00 AM‑5:00 PM Monday‑Friday. Additional night and weekend hours may be required to meet deadlines and attend events. Annual Salary $80,000 – $95,000 Location 488 Madison Avenue, New York, NY Working Conditions and Physical Demands The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Travel at least 20% of the time using public transportation or vehicle, traverse city streets, occasionally ascend/descend stairs, and be exposed to outside weather conditions. Remain stationary using a computer at least 50% of the time, in meetings and/or events. Carry a laptop or iPad to offsite work locations. Ability to operate standard office equipment, and video and photography equipment. Qualifications Degree in communications, journalism, marketing, or related field a plus. Master’s degree preferred. 6‑8 years of experience in marketing, communications, and/or journalism, preferably with a nonprofit, or equivalent combination of education and experience. Experience or interest in donor communications, development, or fundraising across varied targeted pipelines. Superior English language writing, editing, and proofreading skills, with focus and experience in synthesizing complex content into essential, compelling messages for a range of mediums including one-pagers, reports, white papers, website, social media, and press. Ability to independently problem solve and drive your own work across multiple fast‑moving projects in a complex organization with effective prioritization. Excellent project management, collaboration, and relationship‑building skills. Prior experience with WordPress, Sprout, and DAM systems preferred. Excellent organizational skills and attention to detail. Ability to multi‑task, juggle multiple projects and multiple and simultaneous deadlines. Excellent written and verbal communication. Team player. Professional manner and strong interpersonal skills. Entrepreneurial and ability to take initiative. Proactive attitude and strong work ethic, with the ability to identify problems and develop solutions. Mature, adaptable, resourceful, and detail‑oriented, with the ability to work both independently and as a member of a team. Proficiency in AP and Chicago style, familiarity with Adobe and Creative Suite. Strong computer skills; including Microsoft Office, Internet research, Monday.com, inDesign, Luminate and Raiser’s Edge CRM preferred. Demonstrable respect for all persons regardless of religion, ethnicity, class, or gender, with a high comfort level working in a diverse environment with a demonstrated commitment to high professional ethical standards. Commitment to work and mission. Catholic Charities and Catholic Charities Community Services is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristics protected by law. #J-18808-Ljbffr