Freelance, Head of Growth Marketing

Hover helps people design, improve, and protect the properties they love. proprietary AI built on over a decade of real property data, Hover answers
Homeowners, contractors, and insurance professionals rely on Hover to get fully
measured, accurate, and interactive 3D models of any property — all from a
At Hover, we’re driven by curiosity, purpose, and a shared commitment to serving
our customers, communities, and each other. diverse perspectives and are proud to cultivate an inclusive, high-performance
investors like Google Ventures and Menlo Ventures, and trusted by industry
At Hover, we're redefining how homeowners, contractors, and insurance
Growth Marketing Manager to build that engine.

You'll lead our organic search strategy across both traditional SEO and
the emerging world of Generative Engine Optimization (GEO), helping ensure
customers discover Hover whether they're searching on Google or asking
roadmap, establish best practices, partner across Marketing, Engineering,
Responsible for Hover's long-term organic growth strategy across SEO and GEO.
* Build a technical SEO roadmap by identifying opportunities, prioritizing
initiatives, and partnering with Engineering and our SEO agency to improve
site performance.
* Create and evolve a content strategy aligned to contractor and insurance
buyer journeys, ensuring content supports both search visibility and business
recommend our content.
* Build scalable editorial processes, including content briefs, publishing
workflows, and agency management.

• leads, pipeline, and business impact.
• Analyze performance data to identify opportunities, measure results, and

Marketing to prioritize initiatives that improve organic performance.
* Stay ahead of industry trends across search, AI, and content marketing,
4-6 years of experience in SEO, Growth Marketing, Organic Acquisition, or a
Hands-on experience leading both technical SEO and content strategy.
* Demonstrated success building or scaling organic acquisition programs—not
Deep understanding of technical SEO fundamentals, including crawlability,
indexing, site architecture, structured data, and Core Web Vitals.
* Experience using SEO platforms such as Ahrefs, SEMrush, Screaming Frog,
Google Search Console, or similar tools.

• performance to leads, pipeline, or revenue.
• Strong analytical skills and comfort working with spreadsheets and marketing

Experience collaborating across Engineering, Product, Design, and Marketing
Experience with HubSpot.
* Experience managing agencies or freelance content partners.

Compensation - Competitive salary and meaningful equity in a fast-growing
Healthcare - Comprehensive medical, dental, and vision coverage for you and
Paid Time Off - Unlimited and flexible vacation policy
* Paid Family Leave - We support work/life balance and offer generous paid
parental and new child bonding leave
* meditation/ mindfulness tools, virtual therapy, and family planning
Learning - We encourage continued education and will help cover the cost of
management training, conferences, workshops, or certifications

Hover has Hubs in San Francisco and New York City, where we expect that all
local Hover office at least three times a week to build rapport and foster
The US base salary range for this full-time position is $139,000 - $163,000
range displayed on each job posting reflects the minimum and maximum target for
including job-related skills, experience, and relevant education or training.