Vice President, Strategy & Analytics

Company description

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Through our platform Captiv8, the industry's #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

At Influential, you'll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You'll build, grow, and make an impact alongside top talent, leading brands, and the world's most influential creators.

Ready to join us?


Overview

We are seeking a VP, Strategy & Analytics to lead and drive a high-performance team that delivers best-in-class strategy and insights to ensure our clients' business goals are achieved. This role will bring operational and strategic excellence across a variety of verticals targeting Fortune 500 brands. This role will partner across functions to bring the very best innovation, intelligence and strategies for overall team and client success. This role demands a leader with a robust blend of strategic thinking and executional excellence, capable of transforming data and insights into compelling strategic plans that fulfill upon our high standards for growth.


Responsibilities

• Lead the Strategy & Analytics vision, setting the standard for and driving the impact of the function in campaign and client excellence.
• Develop and implement a strategic planning process that is scalable and adaptable to our clients goals and ensures effective and consistent standards across all portfolios.
• Contribute to brand strategy, developing relationships with clients across all levels and functions, leading and developing the strategic competency of the team.
• As the recognized expert and leader in the space, drive innovation and Thought Leadership both as a new business asset and across our team to drive modern and effective solutions for our clients.
• Utilize your exceptional data storytelling and problem solver skills to present powerfully to high-profile clients and stakeholders, driving current and new business opportunities.
• Write and deliver strategies and POV's that support and drive client recommendations.
• Foster a collaborative environment across the immediate department and all teams within the company to ensure cohesive and impactful campaign delivery.
• Provide vision, direction, coaching and management to individuals within the team to ensure their work aligns with our mission, goals and values.
• Be a resource to support and develop the internal teams overall competency, presence and technical expertise to expand and grow the impact across the business and our clients results.
• Stay ahead of industry trends, emerging technologies, and best practices to continually push the boundaries of strategy & insights.

Qualifications

• At least 10 years of experience in strategy with progressive levels of responsibility
• 5+ years of previous management experience, established skillset in creating a team culture that fosters collaboration and high-performance
• Adept and interested in proactively leading and elevating strategic thinking across a portfolio of brands and leading projects
• Competent in identifying meaningful, useable, and impactful insights
• Able to translate data into viable business solutions to enhance strategies and meet deliverables.
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly.
• Proven track records of strategically aligning plan campaigns with client strategic goals and KPIs
• Well versed in client pitches, exceptional communication and presentation skills and able to command a room and influence
• Excellent written communication, organizational, interpersonal and analytical skills
• A proactive action-oriented mindset with the ability to create and implement processes to enhance strategic output
• The ability to operate effectively within the unknown and lead the charge
• Experience at agency, marketing-tech or media start-up desirable

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.


Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines.


Compensation Range: $<> - $<> <> . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be <> .

Compensation Range: USD $ - . This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/1/2026.