Americas - Director, Ecommerce

Director, Ecommerce, Americas The Director of Ecommerce, Americas is responsible for driving the commercial performance, customer experience, and day-to-day execution of the ecommerce business across the Americas. Reporting to the VP of Ecommerce, this role leads ecommerce trading, site merchandising, content, campaigns and promotions, and onsite optimization. The Director will have direct accountability for key ecommerce performance metrics including sales, conversion, Average Order Value (AOV), and gross margin. This role will lead the Site Merchandising team and partner closely with Performance Marketing, IT, Merchandising, Planning, Global Brand, Creative, and Finance to ensure the digital business delivers against both commercial objectives and customer expectations. The ideal candidate is a highly commercial ecommerce leader who combines strong trading instincts with deep digital expertise, analytical thinking, and a track record of translating customer and performance insights into measurable growth. What You’ll Do: Own the day-to-day trading performance of the ecommerce business across the Americas. Drive achievement of sales, conversion, AOV, and gross margin targets. Lead weekly and seasonal trading reviews, identifying performance trends, opportunities, and risks and translating them into clear actions. Develop strategies to improve conversion, basket size, product discovery, and overall site productivity. Use site, customer, product, and channel data to identify opportunities for incremental growth. Partner with Merchandising and Planning to align digital execution with product availability, inventory priorities, and commercial opportunities. Lead and develop the Site Merchandising team, establishing clear priorities, KPIs, and accountability. Own the onsite merchandising strategy across navigation, search, PLPs, PDPs, landing pages, recommendations, and key customer journeys. Oversee ecommerce content planning and execution, ensuring the site effectively balances brand storytelling with commercial objectives. Optimize product placement, navigation, search, content, filters and customer journeys based on customer behavior and commercial performance. Ensure new products, seasonal assortments, campaigns, and key commercial priorities are represented effectively across the site. Lead ecommerce execution of seasonal campaigns, product launches, promotional events, and key trading periods. Develop and manage the ecommerce promotional calendar in partnership with Marketing, Merchandising, Planning, and Finance. Ensure promotions and campaigns are executed accurately, consistently, and on schedule. Evaluate promotional effectiveness across sales, conversion, AOV, and margin. Identify opportunities to strengthen full-price selling and improve promotional productivity. Partner closely with the Performance Marketing team to maximize the productivity and conversion of traffic coming to the site. Connect acquisition strategies with onsite merchandising, landing experiences, product availability, and promotional messaging. Optimize key landing experiences based on channel and customer behavior. Support delivery of marketing efficiency and ROAS objectives by improving onsite conversion and revenue per session Partner with IT and technology teams to define and prioritize commercially impactful enhancements to the website and ecommerce platform. Build strong commercial business cases and requirements for new features, functionality, and customer experience improvements. Maintain a prioritized ecommerce roadmap focused on revenue growth, conversion, customer experience, and operational efficiency. Champion a test-and-learn culture, using analytics, A/B testing, and customer insights to continually optimize the digital experience. Measure the commercial impact of site enhancements and use results to inform future investment priorities. Lead, coach, and develop a high-performing Site Merchandising team. Establish clear objectives, KPIs, operating playbooks, and accountability across the function. Build strong, collaborative partnerships across Performance Marketing, Merchandising, Planning, Marketing, Creative, IT, and Finance. Communicate ecommerce performance, opportunities, risks, and recommendations clearly to senior leadership. Act as a strong advocate for both the customer and the digital channel in broader commercial decision-making What You’ll Bring: 10+ years of progressive experience in ecommerce, digital commerce, or a related discipline, ideally within retail, footwear, fashion, or consumer brands. Experience using Commerce Tools, Shopify, Akeneo, Algolia, and/or Yotpo is a plus. Must be proficient in Excel. Proven experience owning ecommerce trading performance and delivering against revenue and profitability targets. Significant experience leading site merchandising, content, trading, or ecommerce teams. Deep understanding of ecommerce KPIs including conversion, AOV, traffic, gross margin, and customer behavior. Strong analytical capability with the ability to turn complex performance data into clear commercial actions. Experience managing seasonal campaigns, product launches, promotional calendars, and high-volume trading periods. Strong understanding of digital merchandising, product discovery, onsite search, PLP/PDP optimization, personalization, and conversion optimization. Demonstrated experience partnering with Performance Marketing teams to maximize traffic productivity and commercial return. Experience working with IT, Product, and technology teams to prioritize and deliver ecommerce platform enhancements. Strong leadership, people-management, and talent-development skills. Excellent cross-functional influencing and stakeholder-management skills. Highly commercial, customer-focused, analytical, and comfortable making decisions in a fast-paced trading environment. Delivers profitable ecommerce growth. Improves conversion, AOV, and revenue per session. Creates a relevant, intuitive, and commercially effective customer experience. Responds quickly to changes in customer demand and trading performance. Connects marketing investment with strong onsite execution. Delivers a commercially prioritized digital roadmap. Builds a highly accountable, data-driven Site Merchandising team. Successfully balances brand, customer experience, and commercial performance . About Clarks Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brother James and Cyrus Clark made a slipper from sheepskin off cuts. At the time it was ground-breaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive of more than 22,000 pairs that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and Launched in 1950, to the iconic Wallabee, each design has an instantly recognizable signature that makes it unmistakably Clarks. This season, we're proud to introduce the Clarks Collective: five incredible activists championing authentic social change. From mental health awareness and LGBTQ+ rights to greater racial equality, these trailblazers are committed to creating a brighter future for us all-bringing to life Clarks' new global campaign, for the World Ahead. Through spotlighting their stories and supporting their chosen charities and initiatives, we're ready to lead the way. After all, we're the originators, not imitators. It's who we are, who we've always been. And to change the world of tomorrow, we're doing things differently today. As a global employer, Clarks is committed to embracing diversity throughout our workforce by creating an inclusive environment that reflects the many cultures and locations where we work. We strive to create a productive environment which everyone has an equal chance to succeed at all levels through the organization. We will not discriminate on the basis of sex, age, disability, marital status, color, race, religion, ethnic origin, sexual orientation or gender re-assignment', complying with local legislative requirements. Actual compensation within a pay range will be based on factors including but not limited to a candidate’s relevant experience, qualifications, performance, Clarks’ business needs, internal equity and any statutory obligations.The pay range for this role may be modified by Clarks at any time in the future. #J-18808-Ljbffr Clarks group