Vice President, Analytics

Vice President, Analytics

Company description As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We're a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview At Publicis Collective, we know tomorrow's challenges won't be solved by today's solutions. It's why we support our teams with the resources and tools they need to continue redefining the future of marketing. It's also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. Publicis Collective's consultative practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible. As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

Responsibilities Consult with clients to define and answer their most important business questions, advising on how to best leverage data on media & marketing investments to drive business results Drive a culture of 'always on' data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning Provide thought leadership and be a subject matter expert in the designing and recommending appropriate analytic methodology and approach to address key client questions Lead measurement framework development and define media KPIs linked to the business objectives Build the profile of Data and Analytics by packaging and evangelizing best in class client work and provide the clear data and analytics story –why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses Work closely with the internal client teams to deliver high-quality execution of a diverse array of client and project deliverables. Guide and work closely with the investment, brand experience, and client teams to deliver on 'data-driven' marketing investment decisions (how much, where, when, which channels, etc...) and demonstrate delivery against business objectives Consult with client media teams to align with the strategy, measurement, and optimization plans Develop, manage, and mentor a team and lead strategic efforts Define and lead the integration of AI-enabled analytics solutions (e.g., automated insights, predictive outputs, anomaly detection) across client engagements to enhance decision-making at scale Identify and scale AI-driven opportunities to improve efficiency, accuracy, and speed of insight generation across analytics workflows Partner with global and cross-functional teams to evaluate, implement, and operationalize AI-powered measurement, modeling, and data solutions

Qualifications 10+ years in media, analytics, marketing research, consumer insights, business consulting, or digital advertising analytics Experience with large portfolio clients particularly B2B/Commercial and/or gaming business People management experience with progressing roles and responsibilities Excellent project management, organization, leadership, presentation and communication skills Strong grounding in traditional and digital media advertising effectiveness methods including ROI, preferably working knowledge of market mix model results Knowledge and interest in learning about the traditional and digital media research measurement vendor marketplace, with the ability to identify and evaluate new capabilities across suppliers Experience with competitive reporting systems and interest in the competitive landscape of the technology marketplace A team player with proven ability to work well with others, acting both resourceful and collaborative Experience with SQL environments and statistical software packages (R, Python) Proficiency in Microsoft Office Suite with advanced understanding of Excel Experience with visualization tools such as Tableau, GoodData, Datorama

Compensation Range: USD $168,150.00 - USD $269,217.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.