Brand Manager (Supplement)

Job Description

Let's share a good news first:

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In the 2026 Global Top 100 candy companies ranking by Candy Industry, we are ranked 48 of 100.

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About Amos Food

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• Amos Food is the leading company of creative candies in the world. Amos Food sells its products in more than 50 countries and regions including China, the United States, Canada, Japan, Australia, Germany, France, and Southeast Asia, and directly supplies global top retailers such as Wal-Mart, Sam's, Costco, 7-11, Target, etc.
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• Amos Brand has been named one of the Top 5 Fastest-Growing Brands in the U.S.
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• CEO Amos Ma has been honored Candy Hall of Fame 2024. The Candy Hall of Fame, the highest honor in the US confectionery industry, known as the "Oscar" award in the global candy industry, was established in the 70s of the 20th century
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• Sweets & Snacks Most Innovative New Products Award in 2023 & 2025
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• Superior Taste Awards: The most prestigious taste certification worldwide in the food and beverage industry, awarded by International Taste Institute BRUSSELS in 2025
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About Biobor

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Biobor is a health and wellness brand focused on making daily nutrition enjoyable, convenient, and accessible. Combining nutritional science with enjoyable product experiences, Biobor offers gummy supplements and daily wellness products designed to support consumers' everyday nutritional needs.

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As part of Amos Food Group, an international consumer goods company with a growing global footprint, Biobor is expanding its presence in the U.S. market, with ambitions to grow brand awareness, strengthen consumer engagement, and expand distribution across major retail channels.

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We are looking for a commercially minded, consumer-focused Brand Manager to lead Biobor's brand development and marketing initiatives in the United States. This role will own brand strategy and execution, working cross-functionally with sales, e-commerce, product development, and external partners to build a differentiated brand and drive sustainable business growth.

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What You'll Do

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• Brand Strategy: Develop and execute brand positioning, marketing strategies, and annual brand plans for the U.S. market.
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• Integrated Marketing: Lead marketing campaigns across digital, social media, influencer partnerships, and other relevant channels to build brand awareness and consumer engagement.
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• Retail Marketing: Partner with the sales team to support key retail accounts, channel marketing, promotional activities, and in-store execution.
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• Product Launches: Drive go-to-market strategies for new products, including product positioning, messaging, and launch campaigns.
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• Market Insights: Monitor consumer trends, competitors, and marketing performance to identify growth opportunities and optimize ROI.
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• Budget & Performance: Manage marketing budgets and track key KPIs to ensure effective execution and measurable business results.
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What We're Looking For

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• Bachelor's degree in Marketing, Business, or a related field.
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• 4–7+ years of brand marketing or product marketing experience in the U.S. consumer goods market.
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• Experience in dietary supplements, wellness, nutrition, functional foods, or related consumer categories preferred.
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• Proven track record in brand building, integrated marketing campaigns, and product launches.
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• Experience with U.S. retail channels and shopper marketing is a strong plus.
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• Strong analytical, communication, and project management skills.
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• Self-driven, commercially minded, and comfortable working in a fast-paced, entrepreneurial environment.
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Why Join Us

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• Opportunity to build and grow an emerging wellness brand in the U.S. market.
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• Ownership of brand strategy and marketing initiatives with direct business impact.
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• Opportunity to work in a dynamic, international consumer goods organization.
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Benefits

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• Attractive basic salary plus generous year-end bonus, complete social welfare benefits
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• Regular global industry resource sharing and overseas industry exchange opportunities
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• Direct communication mechanism with global headquarters, fast business decision-making and efficient work coordination
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