Digital Marketing Executive

Job Description

We are one of the fastest-growing supplement brands in the industry—and we’re building toward something massive: becoming the world’s largest supplement company while passionately helping millions of people improve their health with products made without artificial sweeteners, fillers, or harmful additives.

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We’re hiring THE BEST IN THE WORLD senior executive to own and scale the engine that drives our eCommerce growth.

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The Opportunity

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The SVP of eCommerce is the senior leader accountable for site performance, customer acquisition, retention, and end-to-end eCommerce marketing execution. You’ll set the strategy, lead cross-functional teams, and deliver measurable outcomes: higher conversion, lower CAC, stronger LTV, and a world-class customer experience.

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You will directly lead the eCommerce, Marketing, and Content functions and partner closely with Product, Creative, Engineering/Development, Analytics, and Operations.

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What You’ll Own

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• Enterprise Growth Strategy: Build and execute the eCommerce growth roadmap across acquisition, retention, and full-funnel performance.
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• Site & Funnel Performance: Improve conversion rate, AOV, LTV, and onsite revenue through testing, merchandising, CRO, and funnel optimization.
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• Customer Acquisition & Retention: Drive efficient scale while reducing CAC and improving cohort performance and repeat purchase behavior.
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• Team Leadership: Develop high-performing leaders across marketing, UX/UI, web ops, and growth initiatives.
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• Data & KPI Rigor: Establish the operating cadence, dashboards, and performance accountability across teams.
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• Customer Experience Excellence: Own the digital experience across all touchpoints—site, landing pages, checkout, post-purchase, and subscription flows.
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• Cross-Functional Execution: Align marketing, creative, web, and operations to ship fast, iterate often, and win the week.
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• Innovation & Competitive Edge: Stay ahead of eCommerce trends, platforms, and emerging tactics that translate into revenue and margin.
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What We’re Looking For

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• Bachelor’s degree required (Master’s preferred) in Business, Marketing, or related field
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• 3+ years leading growth/eCommerce in a DTC eCommerce environment with clear, provable performance outcomes
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• Strong experience partnering with design + development teams (including distributed/overseas teams)
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• Proven ability to lead end-to-end product and web initiatives: roadmaps, sprint planning, prioritization, user stories, acceptance criteria
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• Confident in technical and analytical conversations: data flows, eCommerce + payments + analytics stacks, data warehouses/back-end systems
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• Executive-level communication: can influence, align, and drive decisions across departments
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• High-velocity operator: decisive, accountable, and comfortable iterating quickly
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• Entrepreneurial mindset and thrives in a fast-paced, performance-driven culture
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Compensation

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Base salary is competitive and will be determined at the offer stage based on experience and demonstrated fit for the scope of this role. Total compensation includes base + performance-based incentives.

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Important: Please apply only if you have direct experience in DTC eCommerce.