Social Media Manager

Job Description

Job Description

THIS IS AN "IN OFFICE" POSITION. WE WILL NOT CONSIDER "REMOTE" APPLICANTS

EZ4x4, is our fastest growing company specializing in the manufacturing of innovative products and accessories tailored for Jeep and Bronco enthusiasts, is in search of dedicated professionals to join our team.

At EZ4x4, we are passionate about our products and regularly attend trade shows across the nation, fostering connections with new acquaintances and strengthening bonds with our colleagues. We pride ourselves on working diligently while also knowing how to have fun!

We are currently expanding our social media department and are actively seeking creative and experienced individuals to add to our team. We require candidates with a proven track record in social media marketing within the retail/commercial sector, possessing the expertise needed to bolster our company's engagement with its audience.

PLEASE COME PREPARED TO DEMONSTRATE HOW YOUR PAST EXPERIENCE WOULD ADD VALUE TO OUR ORGANIZATION.

This role combines marketing, creative, and social media management skills to strategically enhance our company's social media presence. This includes engaging with customers, promoting interactive and captivating brand-specific content, and identifying avenues for revenue growth. Candidates must be able to showcase past examples of successful social media campaigns and their outcomes.

Key Responsibilities:

· Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and customer acquisition.

· Create and curate engaging content, including posts, images, videos, and graphics, tailored to each social media platform.

· Plan and execute paid social media advertising campaigns, optimizing budgets for maximum ROI.

· Define and track essential social media Key Performance Indicators (KPIs) by providing regular reports to track the success of social media campaigns. Adjust strategies as needed.

· Evaluate the effectiveness of each social media campaign.

· Stay updated on the latest social media best practices and technologies.

· Utilize social media marketing tools like Buffer.

· Collaborate with copywriters and designers to ensure content is informative and visually appealing.

· Work closely with the Creative Director, Marketing, Digital, Sales, and Product Development teams.

· Monitor SEO and user engagement, offering suggestions for content optimization.

· Engage with industry professionals and influencers via social media to establish a robust network.

· Provide constructive feedback.

· Demonstrate a strong understanding of campaign management.

· Generate original content.

· Manage social media platforms including Instagram, Facebook, Twitter, LinkedIn, and TikTok.

· Oversee Brand Ambassadors.

· Manage contracts with sports and Jeep/4x4 clubs.

Qualifications:

· Bachelor’s degree in marketing, Communications, or a related field (or equivalent work experience).

· Proven experience as a Social Media Manager or similar role, with a strong portfolio showcasing successful campaigns.

· Experience doing buyer persona and audience research

· Proficiency in social media management tools and analytics platforms.

· Excellent written and verbal communication skills.

· Creative mindset with a keen eye for design and aesthetics.

· Strong understanding of SEO and content marketing principles.

· Knowledge of emerging social media trends and platforms.

· Ability to work independently, manage multiple projects, and meet deadlines.

Benefits:

· Professional development opportunities.

· Fun and collaborative work environment.

· Paid time off and holidays.