Sales Director SaaS Product

Job Description

Job Description

Job Title : Sales Director SaaS Product (Applicant Tracking System)

Reports To : CEO

About the Role

We are seeking an accomplished Sales Director to lead and scale our SaaS sales organization, with a strong focus on our Applicant Tracking System (ATS) product line. This role is ideal for a strategic, hands-on sales leader who has successfully sold HR technology solutions and has a

proven track record of building and executing go-to-market strategies that drive predictable, scalable revenue growth. The ideal candidate combines deep SaaS sales expertise with hands-on experience in the recruitment/HR tech space, understands the buying journey of HR and TA (Talent Acquisition) leaders, and can build a high-performing sales team from the ground up or take an existing team to the next level.

Key Responsibilities

Sales Leadership Team Management

• Build, lead, and mentor a high-performing sales team (AEs, SDRs/BDRs) focused on new logo acquisition and expansion revenue

• Set and manage sales targets, quotas, and KPIs; own the sales forecast and pipeline accuracy

• Recruit, coach, and develop sales talent; foster a culture of accountability and continuous improvement

• Conduct regular pipeline reviews, deal coaching, and forecast calls with the leadership team

  Go-To-Market Strategy

• Own and evolve the GTM strategy for the ATS/SaaS product line, including ICP definition, segmentation, and positioning

• Partner with Marketing to align messaging, campaigns, and lead generation efforts with sales priorities

• Identify and prioritize target verticals, market segments, and expansion opportunities (e.g., staffing agencies, corporate TA teams, RPOs)

• Develop and refine the sales playbook, including outbound strategy, qualification frameworks (e.g., MEDDIC, BANT), and objection handling for ATS-specific use cases Revenue

  Growth Deal Execution

• Personally engage in strategic/enterprise deal cycles, particularly with key accounts and complex sales

• Own the full sales cycle for select strategic accounts: prospecting, demoing, negotiating, and closing

• Drive net-new ARR growth while identifying upsell/cross-sell opportunities within the existing customer base

• Build strong relationships with key accounts, partners, and industry stakeholders

• Cross-Functional Collaboration

• Work closely with Product and Engineering to relay market feedback and influence product roadmap based on customer/prospect needs

• Partner with Customer Success to ensure smooth handoffs and strong post-sale retention

• Collaborate with RevOps to optimize CRM usage, sales tooling, and reporting infrastructure

  Reporting Analytics

• Own sales reporting: pipeline health, conversion rates, win/loss analysis, and revenue forecasting

• Present regular updates to executive leadership on sales performance, market trends, and strategic recommendations

Required Qualifications

• 7-10+ years of B2B SaaS sales experience, with at least 3+ years in a sales leadership/management role

• Direct experience selling Applicant Tracking Systems (ATS) or adjacent HRTech/RecTech products (e.g., HRIS, CRM for recruiting, talent acquisition software) - strongly preferred

• Demonstrated success building and executing go-to-market strategies for SaaS products, including market segmentation, ICP development, and sales process design

• Proven track record of consistently meeting or exceeding revenue targets/quotas

• Experience selling into HR, Talent Acquisition, or staffing/recruiting industry buyers

• Strong understanding of SaaS sales metrics (ARR, MRR, CAC, LTV, churn, expansion revenue)

• Experience with modern sales methodologies (MEDDIC, Challenger, SPIN, Sandler, etc.)

• Proficiency with CRM and sales enablement tools (Salesforce, HubSpot, Outreach, Gong, etc.)

• Excellent communication, negotiation, and executive presentation skills

• Bachelors degree required; MBA a plus

Preferred Qualifications

• Experience selling to staffing and recruiting agencies specifically

• Prior experience in a high-growth startup or scale-up environment

• Familiarity with product-led growth (PLG) motions alongside traditional sales-ledapproaches

• Existing network of relationships within the HR Tech / staffing industry

What We Offer

• Competitive base salary + uncapped commission/OTE

• Health benefits, 401K, PTO, remote flexibility, etc.

• Opportunity to shape the sales strategy and team from a leadership position in a growing SaaS company

About Talent Pathway

Talent Pathway is an all-in-one hiring platform designed exclusively for healthcare staffing agencies. From sourcing and credential management to onboarding and payroll, our system simplifies every step of the hiring process and helps staffing agencies achieve focus on what matters: placing qualified professionals where they're needed most. Join us as we scale our go- to-market efforts and bring innovative ATS technology to the recruiting and staffing industry.

\nCompany Description

Synectics is a leading staffing and workforce solutions company dedicated to connecting exceptional talent with top organizations. We specialize in IT, engineering, finance, healthcare, and professional services recruitment, offering both contract and permanent staffing solutions. With a people-first approach, we focus on understanding the unique needs of our clients and candidates to create long-term, successful matches. Our mission is to empower businesses with the right talent while helping professionals achieve rewarding career opportunities

Company Description

Synectics is a leading staffing and workforce solutions company dedicated to connecting exceptional talent with top organizations. We specialize in IT, engineering, finance, healthcare, and professional services recruitment, offering both contract and permanent staffing solutions. With a people-first approach, we focus on understanding the unique needs of our clients and candidates to create long-term, successful matches. Our mission is to empower businesses with the right talent while helping professionals achieve rewarding career opportunities