Senior Manager, Social Media

Role Description

As the enterprise Senior Manager, Social Media, you will:

• Define channel strategies, editorial frameworks, governance models, and performance standards that ensure consistency, scalability, and measurable business impact.
• Partner cross-functionally with Integrated Marketing, Brand, Media, PR, Analytics, Paid Media, and Content teams to align enterprise priorities with cohesive social and content strategies.
• Lead agency and partner management, including strategic direction, governance, performance expectations, accountability, and optimization.
• Oversee enterprise community management and moderation, including customer care triage and escalation support during high-risk or time-sensitive situations.
• Expand and modernize social media capabilities and governance for field agents and distributed teams to support scalable, compliant local activation.
• Drive innovation through AI-enabled content workflows, social listening, SEO-informed optimization, and MarTech integrations including Sprinklr, Salesforce Marketing Cloud, Adobe tools, Jasper AI, and Canva.
• Translate performance insights into executive-level recommendations, reporting narratives, and strategic business actions.

The Senior Manager, Social Media is responsible for defining and leading the enterprise-wide social media vision, strategy, and operating model. This role ensures social media drives brand growth, audience engagement, customer acquisition, retention, and integrated marketing outcomes across established and emerging platforms.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience.
• 7+ years of progressive experience leading enterprise-level social media and content strategy for a large, complex brand.
• Demonstrated experience defining channel-level strategy across multiple social platforms.
• Experience managing and influencing agency partners.
• Working knowledge of Sprinklr, including publishing, listening, and reporting.
• Understanding of Salesforce Marketing Cloud and lifecycle marketing.
• Experience leveraging AI-enabled tools and modern content workflows.

Requirements

• Enterprise social media strategy and channel portfolio management.
• Social media governance, accreditation, and brand safety standards.
• AI-enabled content workflows and automation tools.
• Social listening, sentiment analysis, and performance measurement frameworks.
• Integrated marketing ecosystems and cross-channel measurement.

Benefits

• Remote work flexibility with occasional travel for meetings and team-building activities.
• Inclusive and welcoming environment of diverse backgrounds, experiences, and viewpoints.