Director of Performance Marketing [Remote]

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Performance Marketing based in the United States.

This is a strategic leadership opportunity for a performance marketing expert who is passionate about driving growth through innovation, data, and emerging technologies. The role will lead the evolution of a modern demand generation function, overseeing paid acquisition, website performance, customer lifecycle marketing, and AI-powered growth initiatives. You will play a critical role in shaping digital visibility across both traditional and AI-native discovery channels while optimizing the customer journey from awareness to retention. Working cross-functionally with revenue, product, content, and technical teams, you will influence company-wide growth strategies and revenue outcomes. This position is ideal for a forward-thinking marketer who combines analytical rigor with creativity and embraces AI as a core driver of marketing performance. Your leadership will help scale impact, accelerate experimentation, and position the organization for long-term success in a rapidly evolving digital landscape.

Accountabilities:

• Develop and execute a comprehensive performance marketing strategy across paid search, paid social, display advertising, retargeting, content syndication, review platforms, and emerging digital channels.
• Manage significant marketing investment budgets, ensuring strong return on ad spend (ROAS), efficient customer acquisition, and measurable revenue contribution.
• Lead website growth initiatives, including traffic acquisition, conversion rate optimization (CRO), user engagement, web development priorities, and digital experience enhancements.
• Implement AI-driven personalization, audience targeting, campaign optimization, and testing strategies to improve performance across digital touchpoints.
• Establish and oversee advanced attribution models, measurement frameworks, forecasting processes, and performance reporting systems.
• Own and evolve search visibility strategies across traditional SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-driven discovery channels.
• Optimize digital presence across AI-powered platforms, search assistants, review sites, and software recommendation ecosystems.
• Design and execute integrated demand generation and lifecycle marketing programs that support acquisition, expansion, retention, and revenue growth objectives.
• Build and operationalize buyer intent data strategies to improve targeting, lead prioritization, and campaign effectiveness.
• Champion AI adoption across the marketing organization by implementing scalable workflows, automation initiatives, and experimentation frameworks.
• Lead, mentor, and develop high-performing marketing professionals while fostering a culture of innovation, collaboration, and continuous improvement.
• Partner closely with sales, product marketing, content, customer success, revenue operations, and engineering teams to align growth initiatives with business goals.

Requirements:

• 8+ years of performance marketing experience, including at least 3 years in a senior leadership role within a B2B SaaS environment.
• Strong background in vertical SaaS marketing with direct ownership of pipeline generation, revenue contribution, and growth targets.
• Proven expertise managing large-scale paid media programs across search, social, display, and programmatic advertising channels.
• Deep understanding of AI-native search ecosystems, including GEO, AEO, AI-powered discovery, and agentic search strategies.
• Hands-on experience leveraging AI tools to improve campaign execution, content production, audience targeting, testing, automation, and reporting.
• Demonstrated success optimizing website performance through conversion rate optimization, personalization, and digital experience enhancements.
• Strong analytical capabilities with experience building attribution models, forecasting frameworks, and data-driven decision-making processes.
• Expertise in customer lifecycle marketing, demand generation, buyer intent data, and revenue-focused growth strategies.
• Exceptional leadership, communication, stakeholder management, and cross-functional collaboration skills.
• Ability to translate complex technical and AI-related concepts into actionable business strategies and executive-level insights.
• Experience within accounting software, professional services technology, or practice management solutions is advantageous but not required.
• Passion for innovation, experimentation, and continuous learning within a rapidly changing digital and AI-driven landscape.

Benefits:

• Competitive base salary ranging from $170,000 to $195,000 USD.
• Potential eligibility for performance bonuses and equity participation.
• Comprehensive medical coverage for employees and eligible dependents.
• Company-paid dental and vision insurance.
• 401(k) retirement plan with employer matching contributions.
• Flexible Time Off policy with encouraged annual usage.
• Up to 8 weeks of paid parental leave.
• Flexible Spending Account (FSA) options.
• Work-from-home stipend to support remote productivity.
• Opportunities to collaborate with a global and highly experienced team.
• Ongoing professional development and career advancement opportunities.
• Inclusive, people-first culture focused on feedback, growth, and collaboration.
• Exposure to international teams and global business operations.
• Remote work flexibility within the United States.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.