Director of Sales

About Seaton Senior Living Seaton Senior Living, part of the Discovery Senior Living family of companies, is a recognized industry leader in performance, innovation, and lifestyle personalization. As one of the nation’s leading senior living operators, Seaton Senior Living serves nearly 2,000 residents across the Mid Atlantic. Our communities are located throughout the Mid Atlantic—including Pennsylvania, New Jersey, Delaware, Virginia, and Maryland—where we are dedicated to creating exceptional experiences for our residents through operational excellence, personalized care, and a commitment to enriching lives every day. Discover Your Purpose with Us at Hidden Meadows on the Ridge! As Director of Sales , you’ll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day. Your Role As the Director of Sales , your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship‑building, outreach, and strategic engagement. You’ll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident‑centered sales experience while driving business growth. Position Highlights Status: Full‑time Schedule: 9‑5 M‑F, Flexibility needed for weekend and holiday tours Location: Sellersville, PA Rate of Pay: $68,000‑$75,000 base salary, plus commission package for per move‑in (uncapped commissions) Travel: 20‑30% What You’ll Do Execute all facets of the company’s Sales Playbook, including discovery, tours, follow‑up, objections, and closing Achieve monthly and quarterly move‑in and revenue goals by advancing leads through the sales process Build, nurture, and maintain referral networks through external outreach, presentations, and business development Manage inquiries from all lead sources, providing timely responses and professional follow‑up Conduct personalized tours and discovery meetings to connect with prospective residents and families Maintain accurate CRM data to track leads, activity, and conversion metrics Plan and execute community marketing initiatives and sales events to drive qualified leads Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies Collaborate with clinical and operations teams to ensure smooth and positive move‑in experiences for residents and families Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets Represent the community with professionalism, integrity, and compassion in all interactions Qualifications Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry Proven record of achieving sales targets and occupancy goals Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook) Experience using CRM systems to manage leads and track performance Strong communication, presentation, and relationship‑building skills Excellent organizational skills with the ability to manage multiple priorities and meet deadlines Professional, compassionate approach with a resident‑ and family‑first mindset Willingness to work onsite, conduct tours, and attend community and networking events (local travel required) Benefits You’ll Enjoy For eligible employees, we offer a comprehensive benefits package that includes competitive pay, medical, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and career growth opportunities, wellness‑related benefits, and additional support through our Employee Assistance Program (EAP). Equal Opportunity Employer We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/V A Note to Applicants This job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case‑by‑case basis. Regulatory Compliance & Background Screening Discovery Senior Living complies with all applicable federal, state, and local employment laws and regulatory requirements governing hiring practices, background screening, and workforce eligibility. Employment may be contingent upon successful completion of state‑mandated and/or federally required background screenings, which may include criminal history checks, fingerprint‑based screening, Level 2 background screening, registry verification, and other screenings required for healthcare and senior living roles with direct or indirect resident access. Certain positions may be subject to additional requirements under federal programs, including CMS, Medicare, and Medicaid regulations, as well as state‑specific licensing or regulatory agencies. Screening requirements vary by role and jurisdiction, and candidates must meet all applicable standards as a condition of employment. These measures support regulatory compliance and help maintain a safe, secure environment for residents, families, and team members. Employment in Florida is contingent upon completion of a Level 2 background screening in accordance with Florida AHCA requirements. Applicants will be required to complete fingerprinting and background screening through the AHCA Clearinghouse. For more information, please visit: #J-18808-Ljbffr Seaton Senior Living