Insights Lead Analyst

Role Description

As a Client Insights Lead, you will create and lead the analytics strategy for an account by turning client business objectives, media strategy, and cross-channel performance data into clear measurement plans, learning agendas, and actionable recommendations. You will connect data across channels, reports, and methods to help clients understand what is happening, why it matters, and what they should do next. This role is highly client-facing and best suited for someone who combines strong analytical fluency with business judgment, story-telling, and the ability to translate data into practical marketing decisions.

Client‑Centric

• Create and lead the analytics strategy for an account by learning the client’s business, understanding their media strategy, and shaping annual learning agendas, testing plans, and analysis roadmaps.
• Anticipate and recommend the right measurement approaches to evaluate media effectiveness, assess tactical performance, and support channel expansion decisions.
• Maintain a holistic understanding of client business objectives and marketing strategy to proactively identify the highest-value questions to answer.
• Deliver insights that are clear, concise, and useful, helping clients and internal teams make stronger business and marketing decisions.
• Listen actively for signs of client health, satisfaction, or dissatisfaction and proactively address issues through stronger communication and better insight delivery.

Product‑Led

• Use business intelligence tools, dashboards, and reporting environments—including Bliss Point applications where relevant—to support insight generation, recommendation development, and client storytelling.
• Maintain strong working fluency in analytics and reporting environments, using them to improve accuracy, efficiency, and strategic output.
• Identify opportunities to improve reporting, dashboarding, workflow clarity, and the scalability of account-level insight delivery.
• Stay current on new product capabilities, analytics technologies, and industry developments, and recommend improvements that strengthen measurement quality and business impact.
• Help translate technical outputs, data structures, and measurement realities into client-relevant language that supports stronger understanding and adoption.

Data & Measurement‑Driven

• Maintain a strong working knowledge of quantitative methods and statistics, and proactively propose tests, analyses, and reporting approaches on an ongoing basis.
• Lead the development of analytical capabilities and solutions such as segmentation, campaign evaluations, custom reporting, dashboard logic, and cross-channel performance analysis.
• Connect data across channels, platforms, and reporting environments to produce integrated insights and actionable recommendations.
• Complete appropriate quality-control procedures for analysis, reporting, and data visualization to ensure outputs are accurate and decision-useful.
• Balance business needs with the appropriate level of analytical difficulty so outputs are both rigorous and practical.
• Use SQL and related analytical tools as working tools for extracting, validating, and interpreting data in support of client decisions.

The Tinuiti Way

• Maintain a holistic understanding of how channels, measurement, and performance fit together so analytics recommendations support broader media and business strategy.
• Work closely with media, client strategy, and analytics counterparts to ensure measurement outputs feed back into future planning, optimization, and investment decisions.
• Stay informed on evolving analytics, experimentation, attribution, and performance measurement practices, and apply that knowledge to improve account strategy.
• Bring a strong point of view on how data, testing, and insight can improve client outcomes.
• Help connect analytics work to broader Tinuiti capabilities and integrated ways of working, reinforcing cross-functional problem solving.

Qualifications

• 5–7 years of experience in marketing analytics roles, with a track record of working with clients, understanding their business, and using analytics to support marketing decisions.
• Experience building or leading learning agendas, testing roadmaps, reporting approaches, and measurement recommendations tied to client goals.
• Strong working skills in business intelligence platforms such as Tableau, Power BI, or similar tools.
• Familiarity with structured data environments such as Snowflake, Redshift, or similar cloud data tools.
• Strong working proficiency in SQL for querying, validating, and analyzing structured marketing data.
• Strong understanding of statistics, testing, and analytical methods; practical experience with R and/or Python is preferred, especially for testing, exploratory analysis, or advanced analytical work.
• Strong ability to turn complex data into clear, concise, decision-oriented narratives and presentations.
• Able to connect measurement and performance insights back to business outcomes and client priorities.
• Advanced Excel / Google Sheets and PowerPoint / Google Slides skills; able to manage time effectively across clients, stakeholders, and internal initiatives.
• Excellent communication and interpersonal skills, with the ability to work effectively across external and internal teams.

Requirements

• The hiring salary range for this role is $105,000 - $125,000.
• Incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.
• Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data.

Benefits

• Unlimited PTO: We offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.