Marketing Specialist

Position Overview P3 Services is a PE-backed home services platform operating plumbing, HVAC, and related trades across 15+ operating companies nationwide. Our marketing function is lean, high-ownership, and built around one thing: leads that turn into booked jobs and revenue for operators who depend on us. As the Marketing Specialist, you’ll be responsible for lead volume across a portfolio of businesses across the country. Not one brand in one market. Multiple companies, multiple markets, with a dedicated team behind you owning their piece of the channel mix. The role runs on two tracks. The first is analytical: daily performance pulls, trend identification, channel monitoring, and knowing before anyone else when something is off. The second is relational: translating that data into clear recommendations and showing up to OpCo conversations as a trusted marketing partner, not just a report. You’ll work within a structured, high-visibility team that values independent thinking and direct communication. Autonomy is real here. So is accountability. Key Responsibilities Performance Monitoring and Reporting Monitor daily lead performance across your OpCos by source, flag anomalies early, and identify which companies need the most attention each day. Prepare and present at the weekly OpCo Lead Review, covering leads, spend, booked jobs, booking rate, revenue, and ROAS. Facilitate monthly performance reviews for priority OpCos and produce monthly summary communications for others, with quarterly check-ins. OpCo Relationship Management Serve as the day-to-day marketing point of contact for OpCo leadership and office teams. Translate marketing performance data into plain-language insights and actionable recommendations for non-marketing audiences. Set and maintain clear communication boundaries with OpCo staff, with support from Marketing Leadership as needed. Bring data and a recommendation to every OpCo conversation. Status updates alone are not sufficient. Channel Coordination and Campaign Support Monitor performance across paid and organic channels including, but not limited to, Google Ads, LSA, pay-per-call, lead aggregators, SEO/GBP, etc. , coordinating with vendors and channel specialists to address gaps and opportunities. Collaborate with vendors and internal team members to ensure timely execution of campaigns and initiatives. Investigative and Strategic Work Conduct deeper investigative work: competitive research, customer experience, and website and content analysis. Identify opportunities for channel reallocation, budget adjustments, or new initiatives and bring recommendations to the team review. Support larger cross-functional initiatives and projects as needed. Stay current on platform updates and industry trends that affect home services marketing performance. What You Don't Own Channel execution. We leverage agency partners and contractors to support the execution . Budget decisions. Those go through Marketing Leadership as well as P&L and accounting work. The filter for anything that lands on your plate: does this directly serve lead generation or operator relationship health in my accounts? If not, it's probably not yours. Requirements 3+ years of marketing experience in home services (plumbing, HVAC, electrical) with direct exposure to Google Ads, LSA, and local search performance or 5+ years multi-location or franchise marketing with demonstrated accountability to lead volume or revenue outcomes, not just campaign execution. Proven experience working across a portfolio of brands or locations simultaneously, each with its own market dynamics and stakeholders. Enough channel fluency to diagnose a performance problem, route it to the right person, and follow through to resolution — you don't need to run the accounts, you need to know what's happening in them. Strong analytical skills with the ability to identify trends, flag anomalies, and connect data to business outcomes. Excellent written and verbal communication skills, with the ability to present data and recommendations clearly to non-marketing audiences including OpCo GMs and office leads. Self-directed and comfortable working independently in a structured, remote environment. Exceptional organizational and project management skills; ability to manage multiple OpCos and initiatives without being told what to prioritize. Bachelor’s degree in Marketing, Communications, Business, or a related field preferred. Preferred Hands-on experience with ServiceTitan, including pulling Campaign Summary Reports and interpreting booking rate and lead data by business unit. Experience with project management platforms (Smartsheet, Asana, or similar). What Success Looks Like OpCo leads are at or above target across all sources, month over month. Issues are identified and escalated before they are raised externally. OpCo conversations are grounded in data with a clear recommendation attached. Monthly performance reviews are prepared, reviewed, and delivered on schedule. Marketing Leadership has clear, current visibility into assigned OpCos performance at all times.