GTM Strategy (Founding)

GTM Strategy (Founding)

San Francisco

About Pallet

Pallet is building AI Agents to transform logistics — a $12 trillion global industry. We've raised $50M from top investors, including General Catalyst, Bessemer Venture Partners, and Bain Capital Ventures. In under two years, we've achieved 700% revenue growth and are just getting started.

Our mission is to increase the efficiency of the global supply chain by automating the manual workflows that slow logistics teams down — from scheduling and appointment setting to data entry and load management. Our flagship platform provides end-to-end visibility, control, and optimization, while our newest product, CoPallet, introduces AI Agents that can understand and execute requests in real time, and integrate directly with customer systems.

As logistics providers look to generative AI to drive efficiency, many are turning to Pallet to lead the way. With deep industry expertise and cutting-edge AI capabilities, we're positioned to build the next $10B company in logistics.

Join us and work alongside leaders from Google, DoorDash, YC, and more to shape the future of logistics tech.

About the Opportunity

We're looking for a high-intensity, analytically minded operator to build Pallet's product marketing and go-to-market strategy.

This role sits at the intersection of product, sales, and marketing, translating what Pallet builds into narratives, launches, and materials that help customers understand why our product matters.

You'll help shape how the market understands Pallet, from product launches and sales enablement to case studies and market positioning.

How You Will Make an Impact

• Own product launch narratives for new Pallet features and products, translating technical capabilities into clear customer value.
• Create sales enablement materials, including demo scripts, objection handling frameworks, and deal collateral.
• Build and maintain Pallet's market narrative and positioning across customer segments.
• Establish and run the product launch process, coordinating across product, engineering, sales, and marketing.
• Develop a pipeline of customer case studies that support enterprise sales conversations.
• Analyze sales calls, customer feedback, and product usage data to improve messaging and GTM strategy.

Preferred Experience

• 2–3 years of experience in consulting, investment banking, corporate strategy, or strategy/operations at a high-growth startup
• Strong, structured problem-solving skills and comfort working in ambiguous environments
• Exceptional written communication skills with the ability to synthesize complex ideas clearly
• Experience working with AI tools for research, writing, or analysis
• Comfort with analyzing data from tools like CRM, analytics platforms, or sales tools
• High ownership mindset with the ability to drive projects independently

Nice to Have

• Exposure to product marketing, growth marketing, or go-to-market strategy
• Familiarity with B2B SaaS or enterprise software
• Experience working closely with sales teams

Interview Process

• Chat with Head of Talent - 30 mins
• Chat with Hiring Manager - 30-45 mins
• Final Interview - ~3 hours
• Brief Background Check and Reference Check

We move fast, and we'll keep you informed at every stage of the process.

Location

• Fidi San Francisco, 5x a week

Compensation

The estimated salary range for this role is $145,000-$195,000, depending on experience and skill set. In addition to base salary, we offer competitive equity, benefits, and opportunities for growth. Final compensation will be determined based on a combination of factors, including experience, qualifications, and location.

Our Benefits

We invest in our people the same way we invest in our product: seriously.

• Health, Vision, and Dental benefits
• Flexible PTO
• Life Insurance and Accidental Insurance
• Short-Term Disability Coverage
• Generous salary and equity for all staff
• 401k option; helping you save for the future
• Yearly learning and development stipend
• Commuter benefits for Bay Area employees
• Uber ride stipend if you ever have to work late in the office
• Remote office home stipend to get you comfy in your space
• Daily catered lunches provided
• Onboarding trip to San Francisco HQ if you work remotely
• Monthly happy hours
• Annual Company Offsites; our last one was in Palm Springs CA

Workplace Policy

We are an in-person company. Our offices in San Francisco and New York City are where ideas get built, decisions get made, and the team gets stronger. We have invested in making them genuinely great places to spend your day, with catered lunches, monthly happy hours, and people who care about the work and each other.

Most of our team works in office five days a week. For select roles, we hire remotely across the U.S. Remote employees come to San Francisco for their first week to onboard and meet the team, and we cover the full trip. Most remote employees visit once a year after that, with all travel, lodging, and meals on us.

Every role is different. Travel expectations are always shared upfront in the job description and confirmed in your first call with us. No surprises.

Equal Opportunity

Pallet is an Equal Opportunity Employer. We make all employment decisions based solely on merit. We provide equal employment opportunities to all applicants and employees without discrimination on the basis of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, disability status, or any other applicable legally protected characteristic. We prohibit any form of discrimination or harassment. This policy applies to all terms and conditions of employment, including hiring.

Candidate Privacy Notice

Please review Pallet's Candidate Privacy Notice here.

Accommodations

Pallet complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local laws. We will reasonably accommodate qualified individuals with a disability during the application process and throughout employment as required by law.

If you need any assistance or accommodations due to a disability, please contact us at View email address on click.appcast.io .