Market Development Specialist - AZ

Job Description

Job Description

Description:

Verda Health Plan of Arizona has a state and CMS license with the Arizona Department of Insurance and Financial Institutions. We are committed to the idea that healthcare should be easily and equitably accessed by all. Our mission is to ensure that underserved communities have access to health and wellness services, and receive the support needed to live a healthy life that is free of worry and full of joy. We are looking for a Market Development Specialist to join our growing company with many internal opportunities.

Are you ready to join a company that is changing the face of health care across the nation? Verda Healthcare health plan is looking for people like you who value excellence, integrity, care and innovation. As an employee, you’ll join a team dedicated to improving the lives of our Medicare members. Our vision incorporates value-based health care that works. We value diversity.

Align your career goals with Verda Healthcare, Inc. and we will support you all the way.

Position Overview
This Market Development Specialist supports membership growth and brand awareness initiatives as part of Verda Healthcare, Inc. The person develops relationships with community organizations, providers, and referral partners while coordinating marketing campaigns, outreach events, and lead-generation activities that drive enrollment and member engagement.

This position reports to the Associate Director of Marketing.

Responsibilities:

· Develop and maintain relationships with community partners, provider offices, brokers, and local organizations to support membership growth

· Coordinate and participate in community outreach events, health fairs, educational seminars, and grassroots marketing initiatives

· Assist in planning and executing marketing campaigns across print, digital, and field channels

· Track leads, referrals, and outreach activity using CRM tools and prepare weekly performance reports

· Collaborate with compliance to ensure marketing materials meet CMS and regulatory guidelines

· Support creation and distribution of marketing materials, presentations, and enrollment resources

· Conduct market research and competitor analysis to identify growth opportunities

· Provide follow-up communication with prospects and community partners

· Assist with internal communications and brand initiatives

· Represent the organization professionally in the community and at partner meetings

Requirements:

Minimum Qualifications

· Bachelor’s degree in Marketing, Business Administration, Communications, Public Health, or related field (or equivalent experience)

5+ years of experience in business development, sales, marketing, outreach, or community engagement

· Experience in healthcare, Medicare Advantage, insurance, or regulated industries preferred

· Valid driver’s license and reliable transportation

Professional Competencies

· Strong relationship-building and interpersonal skills

· Effective presentation and public speaking ability

· Excellent written and verbal communication skills

· Highly organized with attention to detail and follow-through

· Ability to manage multiple projects and deadlines

· Analytical mindset with basic reporting and data tracking capability

· Adaptable and comfortable working in a fast-paced, growth-oriented environment

· Demonstrates cultural competency and commitment to serving diverse populations

Verda cares deeply about the future, growth, and well-being of its employees. Join our team today!

Job Type: Full-time employment
Location: Chandler, AZ

Benefits:

• 401(k)
• Paid time off (vacation, holiday, sick leave)
• Health insurance
• Dental Insurance
• Vision insurance
• Life insurance

Schedule:

• Full-time onsite (100% in-office)
• Hours of operations: 9am – 6pm
• Standard business hours Monday to Friday/weekends as needed
• Occasional travel may be required for meetings and training sessions.

Ability to commute/relocate:

• Reliably commute or planning to relocate before starting work (Required)

PHYSICAL DEMANDS

Regularly sit/walk at a workstation in an office or cubicle setting. Must occasionally lift and/or move up to 25-50 pounds.

* Other duties may be assigned in support of departmental goals.