Web Marketing for Dentists - Google Ads Specialist

Role Description

We're looking for an experienced, results-driven Google Ads Specialist to join our team on a full-time basis. This is a hands-on performance marketing role focused entirely on driving quality local leads for U.S.-based dental practices (B2C).

This is not a brand awareness or awareness-stage role. You will own campaigns end-to-end — from strategy and build through to optimisation, reporting, and ongoing improvement.

You should be comfortable working with Performance Max, Target CPA bidding, and Google Business Profile integration - and you must care deeply about lead quality, not just volume.

This role is Google Ads-focused. Microsoft/Bing Ads and Meta (Facebook/Instagram) experience is a genuine bonus and may come into play down the line, but is not part of the core scope or compensation for this position.

• Manage and optimise Google Ads campaigns for U.S.-based dental practices
• Build, launch, and refine Performance Max (PMax) campaigns with a focus on lead quality
• Implement and manage Target CPA bidding strategies to control cost-per-lead
• Leverage Google Business Profile (GBP) and Google Maps ad placements alongside traditional Search campaigns
• Accurately track and differentiate lead sources (GMB/Maps vs. Search) for client reporting
• Provide clear, actionable reporting and strategic recommendations on a regular basis
• Stay current with Google Ads platform changes, beta features, and best practices

Once fully onboarded, you can expect to manage approximately 30–40 dental accounts, at an average spend of around $5,000/month per account. You'll typically start with a smaller handful of accounts (around 4) while you settle in, growing from there.

Qualifications

• Local lead generation via Google Ads — a proven track record managing campaigns for U.S. local B2C businesses
• Google Business Profile + Google Ads integration — you know how to connect and optimise GBP assets within campaigns and understand how Maps/Local ads work alongside Search
• Target CPA bidding — setting, monitoring, and adjusting tCPA to hit cost-per-lead goals across different business types
• Performance Max campaigns — building PMax campaigns that attract quality leads, not junk conversions, and optimising them over time using asset group performance, audience signals, and search term insights

Requirements

• Experience with Microsoft/Bing Ads — search campaign management
• Experience running Meta (Facebook/Instagram) lead generation campaigns
• Familiarity with Google Ads Editor — bulk campaign management and offline editing
• Experience working with U.S. dental offices
• Experience working with U.S. medical practices

Benefits

• Salary: $3,000 – $4,000 per month*
• Full time: 100% remote - work from wherever you’re happiest and most productive
• Flexibility: We trust you to manage your time and balance your work and life
• Paid Time Off: 27–29 days per year.

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.