Marketing & Events Specialist

Marketing & Events Specialist

Greenberg Traurig (GT), a global law firm with locations across the world in 15 countries, has an exciting employment opportunity for you. We offer competitive compensation and an excellent benefits package, along with the opportunity to work within an innovative and collaborative environment.

Join our Team as a Marketing & Events Specialist in our Las Vegas office.

We are seeking a professional who thrives in a fast-paced, deadline-driven environment. The ideal candidate possesses strong problem-solving and decision-making abilities, ensuring efficiency and accuracy in every task. With a dedicated work ethic and a can-do attitude, you will take initiative and approach challenges with confidence and resilience. Excellent communication skills are essential for collaborating effectively across teams and delivering exceptional client service. If you are someone who demonstrates initiative, adaptability, and innovation, we invite you to join our team.

This role will be based in Las Vegas on an in-office basis, and reports to the Director of Marketing.

Position Summary

The Marketing & Events Specialist is responsible for coordinating all aspects of client events in the Las Vegas office while maintaining the highest standards of client service and event execution. The specialist will assist with internal events as needed and will also coordinate firmwide events with minimal supervision. The Events Specialist will work closely with the Western regional marketing team and the firmwide events team, while working collaboratively with, and as an integral part of, the global marketing and business development team.

In addition, the specialist will help enhance the firm's visibility in the Las Vegas market by coordinating sponsorships, cultivating relationships with community and industry organizations, supporting local business development initiatives, and assisting with the development of marketing, advertising, and social media content that promotes firm events, sponsorships, thought leadership, and community engagement.

Key Responsibilities

• Plans, implements, and executes all aspects of marketing and business development events (webinars, in-person events, and hybrid events)
• Identifies and negotiates sponsorship opportunities, securing strategic benefits and favorable contract terms; delivers on contract obligations (speakers, signage, materials, giveaways, advertising placements, etc.)
• Develops and maintains relationships with local business, charitable, civic, industry, and community organizations to identify strategic opportunities that enhance the firm's visibility and engagement in the Las Vegas market
• Serves as a liaison with community organizations, trade associations, event partners, and sponsorship contacts to coordinate firm participation and ensure fulfillment of sponsorship and partnership commitments
• Liaises with co-managing shareholders, attorneys, clients, vendors, community partners, and professional staff
• Develops event strategy and identifies event goals in coordination with attorneys and office leadership
• Identifies target audiences and outreach opportunities
• Helps develop event messaging, including invitations, advertising copy, promotional materials, and follow-up communications
• Identifies, negotiates with, and secures venues and other vendors while obtaining cost-effective pricing
• Tracks and maintains event budgets
• Adds events to the firm's event calendar
• Drafts event write-ups, social media content, and promotional messaging highlighting firm events, sponsorships, community involvement, and client-facing initiatives for internal and external audiences
• Creates and coordinates marketing assets related to events, sponsorships, and business development initiatives, including social media graphics, digital advertisements, signage, promotional materials, and other visual content collaboration with the firm's Creative Services team
• Assists in developing and executing social media and digital marketing campaigns to promote events, sponsorships, community engagement initiatives, and attorney thought leadership.
• Drafts invitations, advertisements, sponsorship materials, and event collateral in partnership with the Creative Services team
• Uses event management software to distribute invitations, track RSVPs, and effectively communicate attendance updates to lead attorneys on a consistent basis
• Interacts with firm clients when handling responses, greetings, or developing programs, including clients who are speakers, sponsors, or event partner
• Coordinates with HR, Recruiting, and other departments to assist with internal events as needed.
• Staffs events and schedules, supervises, and trains additional on-site event staff
• Tracks inventory for promotional items and branded materials
• Assists attorneys with client dinners in the Las Vegas area and other locations as needed, including venue selection, reservation management, and menu planning
• Provides excellent client service to internal and external clients.
• Assists with other projects as needed
• Collaborates with marketing and other business professionals throughout the firm across functions and teams

Skills & Competencies

• Self-starter and team player, able to accept direction while working independently
• Excellent prioritization and time management skills
• Outstanding interpersonal and communication skills, both written and verbal
• Strong relationship-building skills and the ability to represent the firm effectively with clients, community organizations, vendors, and business partners
• Flexibility and adaptability in a fast-paced environment
• Strong client-first work ethic
• Ability to remain calm under pressure
• Ability to effectively interface with all levels of personnel within the organization and with external clients, community leaders, and business partners
• Attention to detail
• Ability to learn quickly; strong critical thinking skills are essential
• Tech-savvy with the ability to learn new programs and systems with ease
• Familiarity with social media platforms, digital marketing tools, and basic graphic/content creation principles

Qualifications & Prior Experience

• Bachelor's Degree required
• Minimum of 4-5 years of hands-on event planning experience
• Experience in a law firm, professional services, hospitality, corporate events, or business development environment preferred
• Demonstrated experience coordinating sponsorships, community engagement activities, or client-facing marketing initiatives preferred
• Experience creating or coordinating social media content, digital advertising, or marketing collateral is a plus

Technology

• High proficiency with Windows-based software and Microsoft Word, PowerPoint, Excel and Outlook required
• Familiarity with webinar platforms (Zoom, GoTo Webinar, Teams, etc).
• Demonstrates a basic understanding of artificial intelligence (AI), including core capabilities, limitations, and importance of data privacy, accuracy, verification, and ethical considerations within a professional services environment, and willingness to grow knowledge of AI platforms
• Proactive approach to learning and adapting to emerging AI and related technologies and contributes to a culture of innovation

Physical Requirements:

• While performing the duties of this job, the employee is occasionally required to move from their workstation or desk throughout the work area to work independently or with a team to meet with colleagues or supervisor and retrieve work assignments
• This position may also be sedentary and require the employee to sit for extended periods of time
• Requires manual dexterity to use a phone, enter data into a computer, handle objects, and use office equipment

The expected pay range for this position is: from $69,000 to $76,000 per year. Actual pay will be adjusted based on experience, location, and other job-related factors permitted by law. Full time employees may be eligible for a discretionary bonus, health insurance with an optional HSA, short term disability, long term disability, dental insurance, vision care, life insurance, Healthcare and Dependent Care Flexible Spending Accounts, 401K, vacation, sick time, and an employee assistance program. Additional voluntary programs include: voluntary accident insurance, voluntary life, voluntary disability, voluntary critical illness and cancer insurance and pet insurance. Commuter and Transit programs may also be available in certain markets.

GT is an EEO employer with an inclusive workplace committed to merit-based consideration and review without regard to an individual's race, sex, or other protected characteristics and to the principles of non-discrimination on any protected basis.