Sr Marketing Automation Analyst

About the Role This role is responsible for driving marketing performance by owning the execution and optimization of automated campaigns across email, lifecycle, and lead nurture programs. You'll play a key role in helping the marketing team scale by improving how we build, test, and refine automation workflows that support acquisition and engagement goals. This is an opportunity to bring both technical expertise and creative judgment to campaigns that directly impact business outcomes. What You'll Do Build, launch, and maintain automated marketing campaigns across email and lifecycle channels, ensuring accuracy and timely execution Manage audience segmentation and targeting logic to improve relevance and engagement across campaigns Monitor campaign performance and translate data into clear recommendations for optimization Use AI tools to accelerate content development, audience analysis, and campaign testing, while applying editorial judgment to ensure quality and brand fit Partner with content, design, and compliance teams to ensure campaigns meet brand standards and regulatory requirements Troubleshoot and resolve issues within marketing automation platforms, escalating complex technical issues when needed Document and maintain workflows and campaign processes to support consistency and repeatability across the team Identify opportunities to improve automation processes and bring ideas forward for how the team can work more efficiently About You 2+ years of experience in marketing automation or a related marketing field; bachelor's degree or higher, or equivalent combination of education and experience You’ve been using AI tools in your daily life long enough to have real opinions about them - what they’re good at, where they fall short, and when to trust the output - and you’re ready to apply that intuition to real marketing problems You use AI to accelerate content development, audience analysis, and campaign optimization, while being discerning about where editorial judgment still belongs to a human You have thought through the brand and compliance implications of AI-generated content and are building workflows your team can trust and repeat You take ownership of your campaigns and proactively look for ways to improve performance and process You use sound judgment when applying new tools or approaches to ensure accuracy and quality You collaborate effectively across teams and adapt your approach based on feedback and data You’re detail-oriented and comfortable managing multiple campaigns and deadlines at once Nice to Have Experience with marketing automation platforms such as Marketo, HubSpot, or Salesforce Marketing Cloud Familiarity with A/B testing and campaign performance analytics Experience working in a regulated industry, such as financial services Basic understanding of HTML/CSS for email template troubleshooting Work Location San Francisco. The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. Happen Bank offers relocation, based on actual job level. Time Zone Requirements Local hours (PT). While the position will primarily work local hours, Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary. Travel Requirements As needed travel to Happen Bank offices and/or other locations, as needed. Compensation The target base salary range for this position is 109,000-128,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of Happen Bank's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings). Benefits We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more. Happen Bank is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at View email address on click.appcast.io. Notice on AI Tool Use For select roles and locations, candidate interviews may be recorded, transcribed and summarized by tools such as artificial intelligence (AI) to assist our hiring managers with the application process. You will have the opportunity to opt out of recording, transcription, and summarization prior to any scheduled interviews. We will not discriminate against you if you choose to opt out. During the interview, we will collect the following categories of personal information from or about you: contact information, identifiers, professional and employment-related information, sensory information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment. We will only share your interview, transcription, or summary with persons whose expertise or technology is necessary to process your application, evaluate your fitness for a position, and administer or support the tool. We will not sell your personal information or disclose it to any third party for their marketing purposes. For more information about how we will handle your personal information, please refer to our Privacy Disclosure. We will delete any recording of your interview promptly but in no event later than 30 days after making a hiring decision. Visit Us To learn more visit us at happen.com. #J-18808-Ljbffr LendingClub