Marketing Operations Coordinator

The Marketing Operations Coordinator is responsible for connecting marketing strategy, systems, analytics, and cross-functional execution across the SWE Homes Marketing Communications organization. This role serves as the operational backbone of the department by designing and optimizing marketing workflows, maintaining CRM and reporting systems, improving operational visibility, and translating marketing performance into actionable business insights. In addition, this role represents the SWE Homes brand through selective customer-facing content, educational storytelling, and participation in marketing initiatives that strengthen brand awareness and trust. The Coordinator ensures that campaigns, content, lead management, reporting, and operational processes move efficiently across Marketing, Sales, Listings, Lending, Construction, and Operations. Key Responsibilities Marketing Operations & Workflow Coordination Coordinate operational workflows across Marketing, Sales, Listings, Lending, Construction, and Operations. Design, document, and continuously improve end-to-end marketing workflows. Standardize marketing intake, approvals, campaign execution, publishing, and reporting processes. Maintain visibility into project status, priorities, dependencies, and deadlines. Identify workflow bottlenecks and recommend scalable process improvements. Support the Marketing Operations Analyst by ensuring field execution aligns with campaign priorities and operational timelines. CRM & Marketing Systems Administration Own the structure, maintenance, and optimization of Zoho CRM marketing workflows, automations, and lead pipelines. Maintain lead routing, lifecycle tracking, tagging, and campaign attribution. Ensure CRM data integrity and consistency across marketing systems. Support implementation of automations that improve marketing and sales efficiency. Partner with Sales and leadership to improve lead handling and conversion processes. Marketing Analytics & Business Intelligence Define, maintain, and monitor marketing KPIs across every marketing channel. Build executive dashboards for weekly, monthly, quarterly, and annual reporting. Consolidate data across: CRM Paid Media Organic Social Website Email Marketing QR Codes Phone Calls Listings Events Community Activations Sales attribution Analyze campaign performance and identify trends, risks, and opportunities. Translate marketing data into actionable recommendations for leadership. Develop executive-ready reports that connect marketing performance to business outcomes. Support forecasting and budget reporting. Data Integrity & Systems Integration Ensure CRM, reporting dashboards, content tracking, phone systems, website analytics, and marketing platforms remain aligned. Identify discrepancies in attribution, tracking, and reporting. Maintain reliable data across all marketing systems. Improve visibility into marketing performance through standardized reporting structures. Support implementation of new marketing technologies and integrations. Cross-Functional Coordination Serve as the operational bridge between Marketing, Sales, Listings, Lending, Construction, IT, and Field Operations. Coordinate initiatives requiring multiple departments. Maintain alignment between campaign priorities and operational execution. Escalate operational risks and execution gaps. Improve internal communication through standardized workflows, project management, and RACI documentation. Operational Reporting & Executive Communications Prepare weekly, monthly, quarterly, and annual executive reports. Consolidate updates from Growth, Content, Creative, Listings, Analytics, and Operations. Present marketing performance in a clear, actionable format. Support leadership with business reviews and strategic planning. Continuously refine reporting based on organizational priorities. Brand Ambassador & Customer Engagement Represent SWE Homes in customer-facing marketing initiatives, educational campaigns, and community activations. Participate in property tours, testimonials, educational videos, and company events. Capture customer feedback and market insights that improve marketing strategy. Support the Content team as an on-camera spokesperson when appropriate. Reinforce the SWE Homes mission of expanding access to homeownership through authentic storytelling. Success Metrics CRM accuracy and lead flow integrity Marketing dashboard accuracy Executive reporting quality and timeliness Workflow adoption across Marketing Reduction in campaign execution bottlenecks Reduction in reporting discrepancies Increased visibility into marketing performance Cross-functional project delivery Marketing automation adoption Operational efficiency improvements Contribution to customer-facing brand initiatives Qualifications 3–6+ years in marketing operations, CRM administration, analytics, project management, or business operations Experience with Zoho CRM or similar platforms Experience building dashboards and executive reports Strong Excel, Power BI, Looker Studio, Tableau, or similar reporting experience Strong project management and workflow documentation skills Comfortable communicating with executive leadership Strong organizational and analytical thinking Comfortable participating in customer-facing marketing initiatives and representing the brand when appropriate Ideal Candidate Profile A systems-oriented marketing operations professional who excels at building structure, connecting teams, and transforming marketing activity into measurable business insights while serving as a trusted ambassador for the SWE Homes brand. What Makes Someone Successful You think in systems rather than individual tasks. You proactively identify operational inefficiencies. You enjoy connecting data with business outcomes. You simplify complex information for leadership. You improve workflows before problems occur. You build accountability through structure rather than authority. You are comfortable representing the brand when opportunities arise. Mindset We Value Ownership Operational Excellence Analytical Thinking Precision Collaboration Customer Focus Curiosity Continuous Improvement #J-18808-Ljbffr