VP of Sales

LaSalle Network has partnered with a consumer products company in Chicago in their search for a DTC VP of Sales. This is an opportunity to build and lead the commercial strategy for a rapidly growing brand with significant expansion potential. Reporting directly to the CEO, this is the perfect opportunity for a proven sales executive who thrives on opening new doors, winning strategic partnerships, and driving revenue growth. The ideal candidate is equally comfortable developing sales strategy and personally leading high-impact customer conversations. This is an individual contributor role, where your long-term compensation is tied directly to revenue you generate! Responsibilities Develop and execute the company's sales strategy, with a primary focus on expanding national retail partnerships and driving revenue growth. Identify, prospect, and secure new business opportunities while strengthening and growing existing strategic accounts. Own the full sales cycle, from prospecting and relationship development through negotiation and contract execution. Expand distribution across national retailers while identifying opportunities within adjacent channels, including builders, developers, property management groups, and other strategic partners. Build and manage a healthy sales pipeline, accurately forecast revenue, and deliver against aggressive growth objectives. Collaborate closely with Marketing, Product, and Operations to support product launches, promotional initiatives, merchandising strategies, and customer success. Analyze market trends, competitive activity, and customer insights to identify new growth opportunities and refine commercial strategy. Establish scalable sales processes and provide leadership as the organization continues to grow. Background 10+ years of progressive sales leadership experience within consumer products, durable goods, home improvement, building products, or related manufacturing industries. 5+ years proven success selling into large national retailers such as Home Depot, Lowe's, Walmart, Target, ACE Hardware, or similar national accounts. Demonstrated track record of opening new business, negotiating complex agreements, and growing strategic customer relationships. Experience managing the full retail sales cycle, including category reviews, buyer relationships, forecasting, pricing, and inventory planning. Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth startup environment. Strategic thinker with a hands‑on, roll‑up‑your‑sleeves approach to building revenue. Strong executive presence, communication skills, and ability to influence internal and external stakeholders. Experience selling into builder, contractor, commercial, or property management channels is a plus. Bachelor's degree preferred. Ability to travel nationally as needed. Key Details This position is a full-time in office role in downtown Chicago, where you will sit side by side with all of leadership, driving business together. Compensation: $160,000-$170,000 base salary, based on experience, plus eligibility to earn performance bonuses Benefits: Equity and comprehensive benefits (medical, dental, and vision insurance), along with unlimited PTO. LaSalle Network is an Equal Opportunity Employer m/f/d/v. All assignments are at‑will and their duration is subject to change. #J-18808-Ljbffr LaSalle Network