Retention Coordinator
IL MAKIAGE
Department: Retention Marketing
Location: SoHo New York, NY (In office 4 days a week)
Level: Coordinator
The Role
You will work inside our CRM platform daily - helping build campaigns, configure segments, set up A/B tests, QA content, and deploy sends on schedule. You will learn the full campaign lifecycle from the ground up while contributing to a high-volume program from day one.
What You Will Own
Campaign Build & Deployment
- Build email and SMS campaigns end to end: from creative assets and campaign briefs, to - HTML setup, dynamic content blocks, etc.
- Configure audience segments and lists per campaign brief
- Schedule and deploy campaigns according to the send calendar, managing targeting and optimal send times
- Set up A/B tests as directed by the lifecycle and acquisition leads
Quality Assurance
- Execute the full QA checklist on every send - links, images, rendering across clients (desktop, mobile, dark mode), dynamic content logic, segment accuracy, etc.
- Send test emails, documenting and resolving issues before deployment
- Verify tracking parameters, attribution setup, and conversion pixel firing on all campaign links
- Flag anomalies in segment sizes, open/click rates, or deliverability metrics
Retention Ops
- Maintain campaign naming conventions, folder organization, and tagging standards within the CRM platform
- Pull post-send performance data and compile it into standard reporting templates
- Support flow updates and maintenance as directed - updating creative assets, adjusting timing, swapping content blocks
Who you are
- Bachelors degree or equivalent in Marketing, Business, or related field
- 0-2 years in email marketing, CRM, or digital marketing - internships and coursework count
- Familiarity with an ESP (Klaviyo, Mailchimp, or similar) is a plus but not required - we will train you
- Basic comfort with HTML/CSS is a plus - willingness to learn email-specific markup is what matters
- Highly organized with strong attention to detail - you work from checklists and you do not skip steps
- Comfortable working at pace - you can manage multiple tasks in a day without losing track of details
- Eager to learn the technical side of email - deliverability, segmentation, and performance metrics
- Curious about the why behind the sends, not just the how - you want to understand the strategy even if you are not setting it
ABOUT IL MAKIAGE & ODDITY
IL MAKIAGE is a technology-driven beauty company based in NYC. We are defining and building the future of beauty by using unparalleled technology and AI to connect people with superior, painstakingly tested beauty products. We invest heavily behind our capabilities and strongly support experimentation and intellectual freedom to push the boundaries of what technology and data science can achieve.
ODDITY is a consumer tech company that builds and scales digital-first brands to disrupt the offline-dominated beauty and wellness industries. The company serves over 40 million users with its AI-driven online platform, deploying data science to identify consumer needs and developing solutions in the form of beauty and wellness products. ODDITY owns IL MAKIAGE, SpoiledChild, and Methodiq, with business headquarters in New York City, an R&D center in Tel Aviv, and a biotechnology lab in Boston. Our culture is fast-paced, innovative, agile, and offers every team member the opportunity to drive meaningful impact.
Vacancy posted 13 days ago
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