Principal Senior Event Marketing Manager

Role Description

Citrix is looking for a Senior Event Marketing Manager, a proven, hands-on event professional who brings executive level presence, operational depth, strong instincts, and the kind of ownership that makes the people around them more effective. Ideal candidates have run complex events independently before, are comfortable managing large cross-functional teams (internal and agency), pre-event and onsite. The candidate for this role can execute a high-visibility program from brief to post-mortem without needing close direction. This role reports to the Director of Global Events & Experiences and will own a defined portfolio that includes:

• Large-scale flagship events
• Major third-party conference activations with custom booth builds
• Partner ecosystem events and activations
• Hosted customer programs of various sizes

Core Competencies:

• Operational Execution
• Partner Ecosystem Fluency
• Proactive Communication
• Coachability & Growth Mindset
• Composure under pressure
• Ownership

Responsibilities

Alliance & Partner Ecosystem Events & Activations:

• Plan and execute Citrix’s presence at key partner-driven events and co-marketing activations
• Serve as the primary event operations point of contact for Partner Marketing
• Develop and manage partner event toolkits and enablement materials
• Coordinate Citrix participation in partner-hosted or partner-led events
• Track partner event performance and report findings
• Collaborate with Partner Marketing and Channel Sales on pre/post event campaign motions

Large-Scale Flagship & Internal Events:

• Support execution of Citrix’s largest and most complex events
• Master run of show across every room, every session, and every minute
• Vendor and venue management covering AV, F&B, production, event app, décor, and off-site venues
• Onsite team leadership

Operational Excellence & Documentation:

• Maintain rigorous project plans, timelines, and budget trackers
• Build and maintain playbooks, templates, and run-of-show formats
• Track all work in the team's project management tools
• Manage vendor contracts, purchase orders, and expense reconciliation
• Lead post-event debriefs with structured insights

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field with 6–9 years of relevant experience; or a Master's degree with a minimum of 6 years of experience
• 6+ years of B2B event marketing experience
• Experience supporting or owning partner- or channel-facing event programs
• Hands-on experience with major third-party industry conference activations
• Experienced in managing external vendors and agencies
• Strong operational execution skills
• Excellent written and verbal communication
• Proficiency in project management tools (ClickUp, Asana, or equivalent)
• Able to manage multiple programs simultaneously

Requirements

• Experience connecting event programs to pre/post campaign motions
• Exposure to channel/partner marketing dynamics in enterprise SaaS
• Experience managing co-marketing budgets in partnership with a channel or alliance team
• Background working with or supporting large internal programs
• Experience with event tech platforms (Swoogo, Cvent, Splash, Bizzabo, or equivalent)

Benefits

• Access to healthcare
• Life insurance and disability benefits
• 401(k) plan and company match