Sr. Field Marketing & Events Manager

Role Description

The Senior Field Marketing Manager, North America is the owner of Stord's regional field marketing motion across the US and Canada. Working in close partnership with the North America Sales team, you will own the full field marketing program:

• Events
• Regional demand generation
• Partner activations
• On-the-ground presence that turns brand awareness into pipeline

This is not a coordinator role. You are a senior operator who has run a regional marketing program before, knows what good looks like, and can build and execute without a lot of oversight. You move fast, hold yourself accountable to pipeline outcomes, and bring the same energy and rigor to a hosted dinner for 20 DTC founders as you do to a 10,000-person trade show floor.

You'll work closely with the global Marketing team, including Demand Generation, Brand, and Product Marketing, to ensure North America field programs are integrated, on-brand, and commercially effective. You'll also be a key voice in shaping Stord's events and field strategy as the company scales.

What You'll Do

Field Events & Experiences

• Own the North America events calendar: trade shows, sponsored events, hosted dinners, roundtables, Stord Summits, and partner activations
• Identify and prioritize the highest-ROI event opportunities across key North America markets and verticals
• Manage end-to-end event logistics including vendor relationships, booth design, staffing, and post-event follow-up and attribution
• Develop and scale Stord's owned event strategy in North America
• Partner with the EMEA Field Marketing Manager to share learnings and align on global event strategy

Regional Demand Generation

• Build and execute regional campaigns that generate pipeline for the North America Sales team
• Partner with the global Demand Generation team to localize and activate campaigns
• Own regional attribution and reporting; communicate performance clearly to Sales and Marketing leadership
• Use data and pipeline signal to continuously optimize the North America field marketing mix

Partner & Channel Marketing

• Build co-marketing programs with key partners
• Partner closely with the Partnerships team to align co-marketing activity with commercial partnership goals

Sales Alignment & Enablement

• Serve as the primary marketing partner for the North America Sales team
• Develop pre- and post-event enablement and follow-up sequences
• Surface regional market insights, competitive intelligence, and voice-of-customer signals
• Support Sales with regionally relevant content, collateral, and campaign assets

Qualifications

• 7–10 years of field or regional marketing experience in a high-growth B2B SaaS or tech-enabled services environment
• Proven track record owning and scaling a North America field marketing program
• Deep event marketing expertise across trade shows, hosted experiences, executive dinners, and partner activations
• Strong demand generation fundamentals; comfortable owning pipeline goals
• Data-driven mindset; you measure everything and report clearly
• Excellent project management skills; able to run multiple programs simultaneously
• Strong communicator and collaborator; able to influence without authority
• High ownership mentality; you set direction, drive execution, and own outcomes end-to-end

Requirements

• 7–10 years of marketing experience, including 4+ years in a field or regional marketing role in North America
• Demonstrated track record of building event and field programs that drive measurable pipeline contribution
• Experience working closely with a quota-carrying Sales team
• Familiarity with HubSpot or Marketo, Salesforce, and modern event management platforms
• Bonus: prior experience in ecommerce SaaS, logistics, fulfillment, or commerce-adjacent technology