Event Marketing Manager

Role Description

The Event Marketing Manager is responsible for developing and executing Alliance’s event marketing strategy to drive brand awareness, generate qualified leads, influence pipeline growth, and support company revenue goals. This role owns the planning, coordination, execution, and measurement of all in-person and virtual events, including:

• Conferences
• Trade shows
• Webinars
• Client events
• Partner events
• Industry association sponsorships

The ideal candidate is highly organized, data-driven, relationship-oriented, and passionate about creating exceptional event experiences that deliver measurable business outcomes. This role is fully remote and reports to the Director of Marketing.

Qualifications

• 2+ years of experience in event marketing, sales, field marketing, demand generation, or event management.
• Experience managing conferences, trade shows, webinars, and corporate events.
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Experience working cross-functionally with Sales and Marketing teams.
• Strong analytical skills and ability to measure and communicate marketing impact.
• Excellent written, verbal, and interpersonal communication skills.
• Proficiency with CRM and marketing automation platforms preferred.

Requirements

• Develop and execute Alliance’s annual event marketing strategy aligned with company growth objectives, target industries, and revenue goals.
• Identify, evaluate, and recommend event opportunities that support lead generation, brand awareness, and market expansion.
• Build annual event calendars and marketing plans that support strategic business priorities.
• Ensure event initiatives align with sales and marketing pipeline goals.
• Manage event marketing budgets and ensure spending aligns with approved plans.
• Track and monitor event performance against established goals and budget expectations.
• Manage all event logistics from planning through post-event follow-up.
• Partner closely with Sales, Partnerships, Leadership, and Marketing teams to maximize event success.
• Ensure all event-generated leads are captured, tracked, and entered into CRM systems accurately and timely.
• Track and report on key event performance metrics.

Benefits

• Ability to travel as needed to support events, conferences, and company initiatives.
• Ability to work occasional evenings or weekends in support of event schedules.
• Ability to sit, stand, and move throughout event venues for extended periods.