Events Marketing Manager

Role Description

The Events Marketing Manager will be responsible for planning and executing Sembi’s global event strategy end-to-end. You’ll serve as the operational backbone behind our presence at conferences, trade shows, and sponsored events, ensuring every experience is well-organized, on-brand, and aligned with pipeline and brand goals. This is a highly cross-functional role working closely with brand marketing, content, design, finance, and sales teams. The right person is detail-obsessed, proactive, and energized by turning complex logistics into seamless experiences.

Key Responsibilities

• Event Identification & Sponsorship Coordination
  • Research and evaluate events across software testing, DevOps, and security markets.
  • Collect sponsorship prospectuses and pricing, assess fit against goals and budgets, and recommend opportunities.
  • Coordinate sponsorship agreements, contracts, and payments with internal stakeholders and event organizers.
  • Maintain a centralized calendar and pipeline of global events.
• Budget & Expense Management
  • Partner with marketing leadership to finalize annual event budgets.
  • Track event expenses against forecasts and ensure financial accountability.
  • Manage invoices, reimbursements, and card-based expenses through internal systems.
  • Provide visibility into ROI and cost efficiency across the event portfolio.
• Pre-Event Planning & Logistics
  • Manage all operational deliverables required by event organizers (branding assets, forms, timelines).
  • Coordinate booth strategy and production, including signage, collateral, and physical space design.
  • Oversee vendor relationships for booth builds, A/V, furniture, and lead scanning tools.
  • Collaborate with content and demand generation teams to execute pre-event campaigns across email and social.
  • Support virtual or hybrid event experiences when required.
• Swag, Inventory & Warehousing
  • Develop and evolve Sembi’s global swag strategy year-over-year.
  • Manage sourcing, design coordination, and purchasing of conference giveaways.
  • Maintain inventory accuracy across storage locations in the US and EU.
  • Coordinate shipping logistics to and from event venues, including customs considerations where applicable.
• Team & Travel Coordination
  • Partner with marketing leadership to define event staffing plans.
  • Coordinate travel logistics, including flights, hotels, and itineraries.
  • Produce pre-event prep materials such as team schedules, booth coverage, and training resources.
  • Organize team communications, training sessions, and on-site planning meetings.
• On-Site Event Execution
  • Attend key events and act as the primary on-site operations lead.
  • Manage booth setup, logistics, team scheduling, giveaways, and attendee engagement flow.
  • Represent Sembi brands at a high level — greeting visitors, scanning leads, and supporting demos.
  • Capture event photos and video content and coordinate real-time social media activity.
• Post-Event Follow-Up & Reporting
  • Ensure all leads are processed and distributed for follow-up within established timelines.
  • Facilitate post-event retrospectives and collect team feedback.
  • Produce after-action reports with performance insights and recommendations.
  • Support post-event marketing campaigns and renew sponsorships where appropriate.

Qualifications

• 4+ years of experience managing B2B events, field marketing, or experiential marketing programs.
• Must be fluent in English and Portuguese.
• Experience supporting trade shows, conferences, or global SaaS events preferred.
• Strong project management skills with the ability to manage multiple timelines simultaneously.
• Comfortable working across distributed global teams and coordinating international logistics.
• Exceptional attention to detail paired with a proactive, solutions-oriented mindset.
• Strong communication and vendor management skills.

What Success Looks Like

• Events run smoothly, on time, and within budget.
• Booth experiences feel consistent and elevated across brands.
• Marketing teams receive organized leads and actionable insights quickly after events.
• The Sembi brand shows up professionally and memorably wherever we go.