Event Marketing Manager

Role Description

We have an opportunity for a dedicated Event Marketing Manager to join the North America Field Marketing team to lead the strategy, planning, and execution of:

• Industry trade shows
• Owned national engagement events
• Owned and sponsored regional in-person events
• Virtual and hybrid events

These activations are designed to drive brand awareness, demand generation, and client engagement as part of our event programs that enable the North America sales teams.

With a focus on:

• Facilitating new business revenue growth
• Generating leads
• Increasing brand awareness
• Nurturing existing client relationships

This individual will support the organization’s business development, account management, and marketing teams through:

• Effective management of event budgets
• Logistics
• Post-event reporting

The individual will be responsible for:

• Driving target audience registrations and attendance
• Securing speakers as part of the thought leadership content for each event

S/he will stay informed of the latest event-related trends and best practices and work with other marketing teams to leverage best practices, learning, tools, and materials. This individual should have a successful track record of organizing events and proving ROI through event marketing strategies and tactics.

This position is 100% work at home. Please expect a high degree of travel for this position – approximately 1-2 times monthly but based on the needs of the business.

Target Salary Range: $70,000-90,000. But if you are reasonably close to this, we would like to move forward.

Qualifications

• 7+ years event marketing experience in B2B services and/or technology industry preferred.
• Experience with corporate-level event management – production, marketing, and logistics.
• Marketing or related degree preferred.
• Ability to manage events across time zones or regions with a strategic, proactive, result-oriented mindset.
• High level of proficiency with various software applications including Microsoft PowerPoint, Microsoft Word, and Excel, as well as event management software and tools such as Cvent, Goldcast, ON24, Eventbrite, or similar platforms.
• Proven project management and problem-solving skills, delivering events and logistics on time and within budget with a high energy level.
• Self-motivated, highly organized, detail-oriented, and creative to develop unique, engaging event experiences.
• Professional, energetic, and productive under tight deadlines.
• Excellent written and oral communication, collaboration, and negotiation skills with the ability to maintain relationships with vendors, peers, partners, and internal senior stakeholders.
• Travel required to event locations.
• Must pass mandatory pre-employment background checks which may include pre-screening & drug tests.

Requirements

• Proven track record of managing large-scale and regional events, including logistics for tradeshow booths, VIP events, and smaller high-touch events and dinners.
• Manage the end-to-end process of event planning and execution, from conceptualization through on-site delivery, ensuring all events are aligned with our corporate goals.
• Exceptional project and budget management skills with an eye for detail in execution, reporting, and ROI analysis.
• Excellent communication and leadership abilities, capable of managing multiple stakeholders and tight deadlines.
• Ability to work independently and successfully in a remote environment when not at an event site.
• Strong understanding of immersive customer engagement tactics, including the selection, management, and execution of collateral and giveaways for all events.
• Advocate for new ideas and approaches in support of continuous improvement and innovation.
• Partner with field marketing on post-event activities and analysis of event success to inform future activations and participation.
• Leverage social media to promote event participation and build awareness.
• Work with broader marketing team as part of an integrated marketing strategy on all events, including travel, calendar, schedule management, client/prospect communications, and invoice/budget management.
• Provide white-glove support for attendees at events.

Benefits

• Paid Training
• Competitive Wages
• Full Benefits (Medical, Dental, Vision, 401k and more)
• Paid Time Off
• Employee wellness and engagement programs