Audience and Events Marketing Manager

Role Description

WaitWhat is seeking an Audience and Events Marketing Manager to build and grow the audience for Masters of Scale Summit and other WaitWhat experiences. This role owns the full attendee journey—from building and recruiting an extraordinary audience to executing the marketing campaigns that drive registration and delivering an exceptional attendee experience.

The ideal candidate brings an audience development mindset: you know how to develop community, increase conversion, and drive registration through a combination of thoughtful outreach, founder recruiting, partner engagement, and strategic marketing.

You'll combine relationship-driven audience development, strategic marketing, CRM operations, and event registration execution to assemble one of the world's most influential communities of founders, executives, investors, innovators, and cultural leaders.

Reporting to the Sr. Director of Marketing and Audience Development, you'll work cross-functionally with editorial, design, partnerships, production, and leadership, with significant autonomy.

Responsibilities

• Audience Development & Community Building
  • Build and grow the Summit audience through relationship-driven outreach, founder recruiting, strategic partnerships, alumni engagement, and targeted marketing campaigns.
  • Pull attendee history and lifecycle data from HubSpot, deduplicating across internal lists, and coordinating high-touch invite campaigns.
  • Partner with the Sales and Partnership team to expand audience acquisition through referrals, ecosystem partnerships, and new growth channels.
  • Cultivate year-round relationships with alumni, partners, referral sources, and ecosystem leaders, while serving as a trusted ambassador for WaitWhat's experiences.
• Marketing Strategy & Campaign Execution
  • Own the Summit marketing calendar, including registration campaigns, promotional pushes, partner activations, and audience growth initiatives.
  • Develop integrated marketing campaigns across email, web, social, newsletters, and paid channels—from strategy and messaging through creative briefs, production, and execution.
  • Manage the internal review and approval process for campaign materials, exercising judgment on when to escalate to senior leadership.
  • Track campaign performance and conversion metrics, continuously optimizing messaging, segmentation, and audience acquisition strategies.
• Attendee Experience & Communications
  • Own attendee communications across the full event lifecycle, from registration confirmation through post-event follow-up, developing communication strategies that create a premium attendee experience.
  • Serve as WaitWhat’s primary point of contact for Summit attendees, providing prompt, polished, and high-touch customer service to executives and founders.
  • Coordinate communications across speakers, partners and operations. Gather attendee feedback through post-event surveys and translate insights into improvements for future experiences.
• Registration & Marketing Operations
  • Own HubSpot and registration operations, including workflows, automation, billing, reporting, discount codes, and attendee lifecycle management.
  • Oversee data integrations between HubSpot and event platforms, including attendee data pushes, badge category assignments, and on-site check-in readiness.
  • Triage escalated customer service inquiries from the contract support team, resolving registration and application issues through HubSpot due diligence.
  • Build reporting dashboards and provide regular insights on audience composition, pipeline health, conversion rates, and registration trends.
  • Continuously improve systems, workflows, and operational processes to support future growth.

Qualifications

• 6+ years of experience in audience development, event marketing, growth marketing, or community building, with a demonstrated track record of building and growing communities for high-profile in-person events; background in media, content, or entertainment industries a plus.
• Strong relationship-building instincts and proven ability to drive event registration and attendance through a blend of high-touch outreach, strategic partnerships, and data-informed marketing campaigns.
• Expertise with HubSpot, CRM strategy, segmentation, workflow automation, and data-driven campaign optimization.
• Strong editorial and copywriting skills with the ability to craft compelling, audience-appropriate messaging across channels, from executive-facing invitations to broad promotional campaigns.
• Proven ability to manage complex, multi-stakeholder projects with competing deadlines and shifting priorities; you are exceptionally organized, detail-oriented, and comfortable holding others accountable to timelines.
• Familiarity with event technology platforms and comfort managing data flows between CRM and event registration systems.
• Executive presence and exceptional communication skills, with experience working alongside senior leaders, partners, and high-profile talent.
• Personal interest in entrepreneurship, business leadership, innovation, and emerging technologies.
• Comfort operating with a high degree of autonomy in a lean, distributed team; you know when to make the call and when to flag it.
• Creative problem-solving instincts; you are undeterred by ambiguity and energized by building processes where none exist.

Requirements

• $110,000 - $130,000 a year.
• The final compensation for this position will depend on various factors, including the candidate's experience, skills, qualifications, and geographical location, as well as internal equity and market considerations.
• Please note that salary ranges are periodically reviewed and may be adjusted based on evolving business needs or changes in market conditions.

Benefits

• We are a fully distributed team working across the US, with a concentration of colleagues that gather regularly in LA and NYC.
• We are open to hiring anywhere in the US.
• We offer wellness benefits to full-time employees, including Medical, Dental, and Vision Insurance, disability and life Insurance, and a flexible PTO policy among other perks.
• We’re an anti-racist organization, committed to equity and diversity of all kinds — on our team, among our investors, and as represented on our media properties.
• Kindness and honesty are hallmarks of our culture and critical filters in our hiring process.