Partner & Events Marketing Manager

Role Description

The Partner and Events Marketing Manager is a critical role reporting to the VP, Field and Partner Marketing. This position is the operational engine responsible for activating, maintaining, and scaling marketing efforts through our external partner ecosystem, including MSSPs, Fulfilment partners, and B2B Marketplaces (e.g., cloud marketplaces).

Events are the heartbeat of this role. You will plan, produce, and measure a calendar of partner facing events designed to generate pipeline, deepen partner relationships, and amplify UpGuard's brand through our ecosystem of MSSPs, Fulfilment partners, and strategic alliances.

This role sits at the intersection of Revenue, Product Squads, and our centralized execution teams. You will ensure that our partners are equipped with the most up-to-date, on-brand GTM materials, and that our Marketplace listings are optimized to generate a qualified trial pipeline, directly supporting both new logo acquisition and expansion revenue goals.

What will you do?

• Partner Event Strategy & Execution (Primary Focus)
  • Own the end-to-end planning, production, and post event analysis of a rolling calendar of partner events such as webinars, partner days, co-hosted field events, industry conferences and executive roundtables.
  • Develop event briefs, run-of-show documents, speaker prep materials, and post-event reports in close collaboration with Partnership Managers and Product Marketing.
  • Source and manage event vendors, venues, AV/production partners, and logistics for in-person activations across the ANZ region and beyond.
  • Build scalable, repeatable event playbooks that can be handed off to partners for self-serve execution, reducing the time UpGuard needs to invest per event over time.
  • Manage partner event budgets with rigor, tracking spend vs. pipeline generated and continuously optimising for ROI.
  • Work with Marketing Operations to ensure event registrations, attendees, and follow-up sequences are accurately captured in HubSpot and attributed to the correct partner and campaign.
• Co-Marketing Campaign Execution
  • Design and execute integrated co-marketing campaigns anchored around events including pre-event promotion, in-event engagement, and post-event nurture in partnership with MSSPs and strategic partners.
  • Produce co-branded event assets (landing pages, email invitations, social graphics, slide decks) in collaboration with Design, adapting existing Product Marketing content for partner audiences.
  • Coordinate with external partner marketing contacts to align on promotion, branding, and audience outreach for joint events.
• Marketplace Optimization
  • Own the end-to-end management, optimization, and performance reporting for all UpGuard listings on B2B marketplaces (e.g., AWS Marketplace, Azure Marketplace), focusing on conversion rate and pipeline generation.
  • Utilize content provided by Squad Content Writers and PMMs to keep marketplace listings current, accurate, and compelling.
• Partner Enablement & Content Activation
  • Act as the primary Marketing distributor for partner content, ensuring MSSPs and Fulfilment partners receive all necessary sales materials, playbooks, and event ready assets.
  • Maintain and update partner portals with fresh co-branded assets, event recordings, and post-event follow-up materials.
• Pipeline Attribution & Reporting
  • Work closely with Marketing Operations and the Revenue team to ensure accurate tracking and attribution of partner event-sourced and partner-influenced pipeline.
  • Report regularly on event performance metrics: registrations, attendance rates, pipeline generated, cost per opportunity, and partner satisfaction.
• Process Management
  • Define and document internal processes for product-aligned marketing squads to submit GTM assets for partner event activation and marketplace implementation.

Qualifications

• 3+ years of specialized experience in Partner Marketing, Field Events, or Channel Marketing preferably within SaaS or Cybersecurity.
• Proven track record of planning and executing high-quality B2B events, both virtual and in-person, with measurable pipeline outcomes.
• Strong project management skills with the ability to manage multiple concurrent events and campaigns across different partners and timelines.
• Excellent stakeholder management and communication skills, comfortable coordinating across Sales, Product Marketing, Design, and external partner contacts simultaneously.
• Demonstrated ability to build strong cross-functional relationships with Product Marketing, Sales, and external Partnership Managers.
• Experience using marketing automation (HubSpot) and CRM platforms to track event leads, campaign activity, and ensure accurate attribution.
• High attention to detail with strong commercial acumen, able to manage event budgets and report on ROI.

Requirements

• Experience marketing through or to Managed Security Service Providers (MSSPs) or within the cybersecurity ecosystem.
• Direct experience managing listings and driving transactions on cloud marketplaces (AWS, Azure & GCP).
• Familiarity with webinar and virtual event platforms (e.g., ON24, Zoom Webinars, Hopin) and in-person event production tools.
• Strong data literacy, comfortable building event performance dashboards and reporting on partner-influenced revenue.
• Familiarity with the commercial and legal nuances of B2B partnership contracts and co-marketing agreements.

Benefits

• Monthly Lifestyle subsidy: Use this for financial, physical, and mental well-being.
• WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard.
• $1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance.
• Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries.
• 18 weeks paid Parental Leave: Irrespective of parenting role.
• Personal Leave Allowance: This includes sick & carer’s leave.
• Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance.
• Top-spec hardware: All team members will be provided with top-spec laptops for their roles.
• Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work.