Senior Partner Marketing Manager

Role Description

Avalara is looking for a Senior Partner Marketing Manager to lead the marketing strategy of integrated campaigns and always-on programs that drive pipeline and revenue growth with our partners. Reporting to the Senior Director of Partner Marketing, you'll collaborate across teams to build go-to-market programs that accelerate joint growth and expand our impact in the market. This is a remote, US-based role.

• You will oversee the strategy, design, and execution of integrated multi-channel campaigns including ABM, outbound, inbound, nurture, and partner enablement to accelerate acquisition and expansion with important partners.
• You will collaborate with Partner Management to define joint value propositions and deliver co-marketing programs that expand reach and influence.
• You will align with Field Marketing on marquee and in-region events to strengthen brand awareness and drive pipeline.
• You will collaborate across content, creative, and digital teams to ensure messaging and relevance across every partner and customer touchpoint.
• You will monitor campaign performance using measurements such as MQLs, pipeline contribution, bookings and conversion rates, to surface actionable insights for decision-making and readouts to team members (ie. Pipeline Meetings, QBRs).
• You will optimize campaigns to maximize return on investment, using data, AI tools, and automation platforms.
• You will implement personalization at scale using AI-driven content and targeting to deliver dynamic, tailored experiences across channels.
• You will mentor junior team members by sharing best practices, providing feedback, and encouraging an inclusive team culture that values learning and accountability.

Qualifications

• 8+ years experience in partner marketing, B2B demand generation, integrated campaign management, or segment marketing.
• Experience overseeing partner marketing strategy and collaboration.
• Experience working with Revenue Marketing, Field Marketing, Sales Development, Brand, and Product Marketing teams.
• Experience with marketing automation, Salesforce, reporting tools (PowerBI, Tableau), ABM orchestration tools (6Sense, Sendoso) and data tools (D&B, ZoomInfo).

Requirements

• The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations:
• Colorado: $136,400 - $225,000 (annually)
• Washington: $136,400 - $248,600 (annually)
• California: $136,400 - $272,500 (annually)
• NYC: $150,800 - $272,500 (annually)
• The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual salary/wage may be based on various factors, such as geographic location, candidate experience and qualifications, as well as market and business considerations.
• This role is eligible for an annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role.

Benefits

• Total Rewards: In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Health & Wellness: Benefits vary by location but generally include private medical, life, and disability insurance.
• Inclusive culture and diversity: Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

Company Description

We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer. Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.