Senior Partner Marketing Manager

Role Description

We're hiring a Senior Partner Marketing Manager to run our partner program — one of Hatch's highest-leverage growth channels. This is a co-marketing, co-sell, and relationship-driven role, and you'll own it end to end.

You'll be the main point of contact and connective tissue between Hatch and our partners, handling:

• New strategic partner and integration launches: Onboard and announce new partners and product integrations across email, blog, website, and social — working with product marketing on the integration's value prop.
• Co-marketing campaigns: Plan and execute co-branded campaigns — launches, webinars, ebooks, seasonal offers — tapping partners as a distribution channel to get Hatch's content in front of their audiences.
• Partner program management: Own the fulfillment for partners with year-round programs, producing some content yourself and coordinating with content, PMM, and enablement for the rest.
• Partner enablement: Scope the collateral partners need to speak fluently about Hatch and keep their materials current.
• Partner events: Work with field marketing on partner events and VIP experiences, contributing partner context, messaging, and coordination.
• Repeatable playbooks & scaling: Turn one-off partner activations into repeatable playbooks to scale the program efficiently.
• Partner relationships: Maintain ongoing relationships with partner contacts, keeping communication flowing and proactively bringing partners ideas for campaigns and content.
• Tracking & optimization: Measure and optimize partner ROI, track referral handoffs, and improve lead quality from partner activity.

Qualifications

• 4–7 years in partner marketing, co-marketing, or related B2B SaaS marketing (product or content)
• Natural relationship-builder: comfortable being the face of Hatch to partners, building trust, and managing external stakeholders
• Strong project management: able to juggle multiple partners and orchestrate deliverables across internal teams
• Solid content and campaign instincts: capable of developing narratives, campaign angles, and producing or shaping content
• Multi-partner-type experience: worked across associations, tech platforms, and agencies
• Fluent in pipeline language: SQOs, referral attribution, and co-marketing ROI
• Thrives in a build-stage environment: comfortable with ambiguity and a fast pace

Benefits

• Full medical, vision, and dental coverage effective your first day
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
• 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan
• Compensation range for this position is $106,000 - $198,000 annually, with potential for bonuses and benefits