Events & Partner Marketing Manager

Role Description

We're looking for a driven, detail-oriented Events and Partner Marketing Manager to join Okendo's marketing team. In this role, you'll own Okendo's full event program — from industry trade shows and co-sponsored activations with Shopify ecosystem partners to our own branded webinar series, merchant dinners, and happy hours — while also managing the co-marketing relationships that power those programs.

How you'll create impact:

• Events
  • Own and manage Okendo's events calendar across all formats: happy hours, small dinners, experiential activations, trade shows, hosted meetings, and webinars.
  • Manage end-to-end logistics for each event including venue sourcing, vendor coordination, budget tracking, invitations, registration, on-site execution, and post-event lead import into HubSpot.
  • Lead Okendo's webinar programs including the Loyalty with Okendo series, from speaker coordination and Zoom setup through to landing page builds in WordPress, promotional emails, social copy, and post-event recording upload and social clips.
  • Build and execute pre- and post-event marketing campaigns across email and social to maximize attendance and follow-up conversion.
  • Coordinate post-event follow-up using automated email sequences in HubSpot, working with Sales to ensure timely outreach segmented by small and mid-sized business and enterprise contacts.
  • Track campaign attribution for every event using unique tracking links (UTMs), and maintain accurate reporting in HubSpot and Domo on sales-qualified leads generated, pipeline influenced, and revenue closed.
  • Present event performance at the monthly demand roundtable, including breakdowns by event type, cost per sales-qualified lead, and pipeline influenced.
• Partner Marketing
  • Manage co-marketing relationships with Shopify ecosystem partners including co-webinars, co-sponsored events, joint newsletter inclusions, and shared Slack channels.
  • Coordinate monthly contributions to the customer, prospect, and partner newsletters, including upcoming event listings, tracking links, and partner-supplied assets.
  • Support the bi-annual agency partner re-tiering process in collaboration with the Partnerships team.
  • Build and maintain strong working relationships with partner marketing contacts across the Shopify ecosystem.
• Cross-functional
  • Partner with enterprise account executives and customer success managers in a monthly events check-in to align on invite strategy, target accounts, and follow-up ownership.
  • Collaborate with Creative via Asana to brief and deliver event assets on time, including invitations, landing pages, slide decks, and social graphics.
  • Work with Revenue Operations to set up HubSpot forms, Slack notifications, and Zoom webinar infrastructure for each event.

Qualifications

• 3+ years of marketing experience with meaningful hands-on event planning and execution.
• Proven track record managing the full event lifecycle, from concept and logistics through invitations, registration, on-site coordination, and post-event reporting.
• Experience managing co-marketing or partner marketing relationships, ideally in a SaaS or ecommerce context.
• Familiarity with the Shopify ecosystem a strong plus.
• Strong HubSpot skills including list management, automated email sequences, forms, and reporting dashboards.
• Experience with project management tools like Asana and comfort coordinating across Creative, Sales, Revenue Operations, and Customer Success stakeholders.
• Analytical mindset with the ability to track campaign attribution, measure how events contribute to the sales pipeline, and report performance against quarterly targets.
• Excellent written skills — comfortable writing invitation copy, landing page copy, social posts, and newsletter blurbs.
• Strong project management skills with the ability to run multiple events and partner programs simultaneously without losing track of the details.
• A "no task too small" attitude, equally comfortable resending panelist links on the morning of a webinar as presenting event strategy to leadership.

Requirements

• 1-Month Success
  • Get across Okendo's ideal customer profile, the Shopify merchant landscape, and the existing co-marketing partner relationships.
  • Complete Okendo onboarding and product certification across Reviews, Referrals, Loyalty, Quizzes, and Surveys.
  • Audit the current events calendar, in-flight partner programs, and reporting setup in HubSpot.
  • Shadow and begin supporting execution on any in-flight events, webinars, or newsletter cycles.
• 6-Month Success
  • Own the events calendar with full visibility into second-half priorities, sales-qualified lead targets, and budget.
  • Have executed at least 2 to 3 events end-to-end with measurable outcomes.
  • Managing the monthly newsletter contribution cycle and at least one co-webinar with a Shopify ecosystem partner.
  • Presenting event performance independently at the monthly demand roundtable.
• 1-Year Success
  • Recognized as the go-to person for all things events and partner marketing at Okendo.
  • Built a repeatable events playbook covering logistics, invitations, promotion, attribution, and post-event reporting.
  • Quantifiably contributed to pipeline through event-sourced and event-influenced leads tracked against quarterly targets.
  • Proactively proposed and launched new event formats or partner co-marketing programs that expand Okendo's presence in the Shopify ecosystem.

Benefits

• We're product-centric, customer-obsessed and on a mission to build the world's best commerce enablement software.
• If you like being at the bleeding edge of marketing tech and working with passionate people then Okendo is for you.